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Probably the most cringeworthy part of The Game Awards was a giant razorblade robot known as the Schick Hydrobot. The only purpose this robot had at these awards were to promote a shaving product and annoy Kojima. There's been some reactions to this character and there may be some memes involved. Worthy of an entry?

I've been seeing some memes comparing him to Pepsiman, so maybe.

By the way, it's spelled "Schick".

Yeah, I just realized my spelling mistake. Could a mod correct it?

Congratulations to Schick for expert post-ironic viral marketing.

First Draft.