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Absolute Unit


Added 6 years ago by Adam • Updated 4 months ago by Adam
Added 6 years ago by Adam • Updated 4 months ago by Adam

Absolute Unit
Absolute Unit

About

Absolute Unit refers to jokes made on Twitter in which people caption images of large objects or people with a variation on the phrase, "In awe at the size of this lad. Absolute unit."

Origin

On December 13th, 2017, Twitter user @mrreptoid[1] uploaded a picture of British hotelier David Morgan-Hewitt posing with the Queen of England. He captioned the photo "In awe at the size of this lad. Absolute unit," referring to Morgan-Hewitt. "Absolute" is a British slang term used in so-called "lad culture" to mean "total" (e.g. Absolute Madman). The tweet gained over 3,500 retweets and 13,000 likes (shown below).


original tweet introducing the absolute unit meme with pics of David Morgan-Hewitt

Spread

The phrase began seeing use as a caption to pictures of various other large objects and people in the following days. Most notably, it was used by journalist David Roth on December 22nd[2] to describe Wyatt Koch after video of him advertising his brand of shirts went viral. Roth's tweet gained over 810 retweets and 2,500 likes.


David Roth tweet calling Wyatt Koch in a flower shirt an absolute unit

By the beginning of 2018, the phrase began seeing use in a number of popular tweets. For example, on January 2nd, 2018, Twitter user @baucesauce[3] used it to describe a large Pikachu stuffed animal, gaining over 5,000 retweets and 18,000 likes (shown below, left). On January 5th, user @Papapishu[4] used the phrase to describe a large snowman, gaining over 2,000 retweets and 10,000 likes (shown below, right).


tweet with pic of a large stuffed Pikachu toy described as an absolute unit tweet with pic of a large snowman described as an absolute unit

The spread of the jokes led to coverage by The Daily Dot,[5] as well as an inquiry about the phrase posted to Reddit's /r/OutOfTheLoop.[6]

Museum of English Rural Life Tweet

On April 9th, 2018, The Museum of English Rural Life Twitter[7] feed posted a photograph of a ram along with the caption "Look at this absolute unit" (shown below). Within 72 hours, the tweet, which was submitted by the museum's program manager Adam Koszary, gained over 98,000 likes and 27,600 retweets.


tweet by the Museum of English Rural Life of a large ram described as an absolute unit

The following day, the Twitter feed posted a follow-up tweet featuring a photograph of a pink index card containing information about the ram (shown below). Also on April 10th, The Museum of English Rural Life published an article titled "The History Behind an Absolute Unit," which provided additional information about the ram.[8]


continuation tweet by the Museum of English Rural Life further explaining the absolute unit ram

Elon Musk's Tweet

On April 17th, MIT Technology Review tweeted an article about the world's biggest airplane calling it an "absolute unit" and Elon Musk [9] responded by tweeting, "I’m an absolute unit too" with a picture of the Museum of English Rural Life ram picture (shown below). His response gained over 6,000 retweets and 60,400 likes in a day.


Elon Musk replying to airplane tweet by calling himself an absolute unit and attaching pic of a ram

That same day, Twitter user @Bryson_M[10] responded to Musk by saying, "Make this your profile pic" which received over 2,100 likes and 30 retweets (shown below).


tweet telling Elon Musk to put the absolute unit ram as his profile pic on Twitter

Musk[11] almost immediately changed his profile picture to the ram adding the words "absolūt unit" in his bio (shown below). After noticing the change of profile picture, The Museum of English Rural Life[12] changed their profile picture to Elon Musk and change the page name to The Muskeum of Elonglish Rural Life (shown below, right).


Absolute Unit Elon Musk Twitter profile Museum of English Rural Life Twitter profile inspired by Elon Musk

Following the excitement of Musks interaction with the photo, @TheMERL[13][14] posted numerous tweets relating to Musk like, "Can we put a sheep into space in a car now please it's 2019" which gained 4,700 likes in a day (shown below, left) and "We've invented electric sheep and they're called Teslewe and they cost 12000 of your English pounds" (shown below, right) which accumulated over 4,700 likes.


The Museum of English Rural Life tweet about sheep in space The Museum of English Rural Life tweet about electric sheep

Tesla's Social Media Manager

On May 21st, 2019, Adam Koszary, who previously published the The Museum of English Rural Life "absolute unit" tweet, tweeted an announcement that he had been hired as the "Social Media Manager" for Elon Musk's automotive company Tesla (shown below).


tweet by Adam Koszary annoucning he had been hired by Tesla

Meanwhile, a news article about the Tesla hire was submitted to the /r/teslamotors[15] subreddit. In the coming days, several news sites published articles about the announcement, including The Guardian,[16] The Financial Times[17] and The Daily Dot.[18]

Various Examples


reeby SusumuYogurt Follow in awe at the size of this lad. absolute unit will online @AmericanAsshole Follow In awe at the size of this lad. Absolute unit for the boys @wazoot Follow in awe at the size of this lad. absolute unit n. Machine With a Dream @n1to Follow in awe at the size of this lad. absolute unit Groyper Chad @lyserrrgic Follow in awe at the size of this lad. absolute unit Colin Spacetwinks @spacetwinks Follow in awe at the size of this lad. the absolute big unit


Search Interest

External References


Comments ( 33 )

  • Get PILLS, against my orders - 6 years ago


    That hotelier looks…oddly familiar…

    +36
    • BrentD15 - 5 years ago

      The Original Absolute Unit.

      0
  • Panuru - 6 years ago

    +13
    • BrentD15 - 5 years ago

      He looks like his head is about to fall off like a Ken doll.

      0
  • GattsuSeijin - 6 years ago

    Not as good as absolute territory, but hey. I'll take it.

    +1
  • Orange Circle - 6 years ago

    In awe of this lad's temperature scale. absolute unit.

    +97
  • BlueOboe - 6 years ago

    I feel sorry for the guy getting mocked :/

    +2
    • Adam - 6 years ago

      he's an objectively enormous rich man who hangs out with the queen im sure he's doing fine

      +16
      • BlueOboe - 6 years ago

        Hmmm yeah and he is probably old enough to not give a shit about what people think of him. I just dislike the fact that he now will be remembered by people all over the globe as "lol that fat guy" and there is nothing he could have done about that. Kind of a shitty legacy.

        +9
        • BlueMonkey - 5 years ago

          He could have not have gotten so fat. You don't one day wake up to that size.

          0
      • BlueMonkey - 5 years ago

        He could have not have gotten so fat. You don't one day wake up to that size.

        0
    • BlueOboe - 6 years ago

      Hmmm yeah and he is probably old enough to not give a shit about what people think of him. I just dislike the fact that he now will be remembered by people all over the globe as "lol that fat guy" and there is nothing he could have done about that. Kind of a shitty legacy.

      +9
      • BlueMonkey - 5 years ago

        He could have not have gotten so fat. You don't one day wake up to that size.

        0
    • TurtleShroom - 5 years ago

      You shouldn't. He was a homosexual predator.

      https://www.dailymail.co.uk/news/article-2605635/Brave-boys-fat-man-branded-liars-How-Cyril-Smiths-victims-ignored-tried-expose-abuse-suffered-hands.html

      0
    • BlueMonkey - 5 years ago

      He could have not have gotten so fat. You don't one day wake up to that size.

      0
  • Adam - 6 years ago

    he's an objectively enormous rich man who hangs out with the queen im sure he's doing fine

    +16
    • BlueOboe - 6 years ago

      Hmmm yeah and he is probably old enough to not give a shit about what people think of him. I just dislike the fact that he now will be remembered by people all over the globe as "lol that fat guy" and there is nothing he could have done about that. Kind of a shitty legacy.

      +9
      • BlueMonkey - 5 years ago

        He could have not have gotten so fat. You don't one day wake up to that size.

        0
    • BlueMonkey - 5 years ago

      He could have not have gotten so fat. You don't one day wake up to that size.

      0
  • BlueOboe - 6 years ago

    Hmmm yeah and he is probably old enough to not give a shit about what people think of him. I just dislike the fact that he now will be remembered by people all over the globe as "lol that fat guy" and there is nothing he could have done about that. Kind of a shitty legacy.

    +9
    • BlueMonkey - 5 years ago

      He could have not have gotten so fat. You don't one day wake up to that size.

      0
  • Quantum Meme - 6 years ago

    'Absolute unit' is very specific – does it need its own article or just appending to the 'absolute madman' as a variation? After all 'absolute' is the real meme here, the slang. (As addressed in the article.)

    0
  • DanGuy96 - 6 years ago

    JonTron voice: Cyril Smith, is that you. Did you come back? Did you come back from the Ground Mausoleum?

    +5
    • DanGuy96 - 6 years ago

      ….none of you who are into British politics are gonna get who I'm talking about, are you?

      0
      • 02 - 6 years ago

        Nope

        +2
    • 02 - 6 years ago

      Nope

      +2
  • DanGuy96 - 6 years ago

    ….none of you who are into British politics are gonna get who I'm talking about, are you?

    0
    • 02 - 6 years ago

      Nope

      +2
  • 02 - 6 years ago

    Nope

    +2
  • Vomkrieg - 6 years ago

    Calling someone "a big unit" is pretty common slang in New Zealand, and I assume Australia and Britain.

    Usually when a huge dude walks into a room, you look over and say "jeez, he's a big unit"

    Absolute unit is just taking that up a notch.

    +4
    • Deadass - 6 years ago

      "…for you!"

      +11
    • Daretobestupid - 6 years ago

      And unit is usually used as an insult.

      0
      • Vomkrieg - 6 years ago

        It usually paired with something. Like if someones dangerous or has a bad temper, they get called a "loose unit". And the affor mentioned "big unit".

        Can't recall anyone just being called a unit though.

        (In NZ context as mentioned above)

        0
    • Vomkrieg - 6 years ago

      It usually paired with something. Like if someones dangerous or has a bad temper, they get called a "loose unit". And the affor mentioned "big unit".

      Can't recall anyone just being called a unit though.

      (In NZ context as mentioned above)

      0
  • Deadass - 6 years ago

    +13
  • Deadass - 6 years ago

    "…for you!"

    +11
  • Daretobestupid - 6 years ago

    And unit is usually used as an insult.

    0
    • Vomkrieg - 6 years ago

      It usually paired with something. Like if someones dangerous or has a bad temper, they get called a "loose unit". And the affor mentioned "big unit".

      Can't recall anyone just being called a unit though.

      (In NZ context as mentioned above)

      0
  • Vomkrieg - 6 years ago

    It usually paired with something. Like if someones dangerous or has a bad temper, they get called a "loose unit". And the affor mentioned "big unit".

    Can't recall anyone just being called a unit though.

    (In NZ context as mentioned above)

    0
  • Default Male - 6 years ago

    Upvote for Jon

    +1
  • burning_phoneix - 6 years ago

    Nah, everyone is in awe of the lad.

    +3
  • Intentionally left blank - 6 years ago

    YOOGE!

    +5
  • iotacom - 6 years ago

    >“Absolute” is a British slang term used in so-called “lad culture” to mean “very”

    So they're saying "very unit"? In that case, what does "unit" mean in this context? My native language is American, and I though I can speak some British, I'm not fluent.

    0
    • Chip Wiseman - 6 years ago

      Being a British boy myself, I was not aware that prefacing descriptive nouns with "absolute" for emphasis was a British slang term. In any case, it's just used to punctuate the defining characteristic of the noun – in this case, the "unit" is likely referring to a storage unit or other large, rectangular object. Hence "absolute unit" means "very large/rectangular".

      +3
    • Reggie Amiibo - 6 years ago

      I think it's closer to meaning 'total'.
      'Total madman'
      'Total unit'
      The full and complete package of madness and/or being a unit.

      +1
  • Chip Wiseman - 6 years ago

    Being a British boy myself, I was not aware that prefacing descriptive nouns with "absolute" for emphasis was a British slang term. In any case, it's just used to punctuate the defining characteristic of the noun – in this case, the "unit" is likely referring to a storage unit or other large, rectangular object. Hence "absolute unit" means "very large/rectangular".

    +3
  • Reggie Amiibo - 6 years ago

    I think it's closer to meaning 'total'.
    'Total madman'
    'Total unit'
    The full and complete package of madness and/or being a unit.

    +1
  • Captain Alliance - 6 years ago

    Fun fact – a "Unit" is actually the scientific term for an alcoholic "drink" in the U.K.

    +1
    • bubzy - 5 years ago

      actually not so fun.
      Units of alcohol are used in the United Kingdom (UK) as a measure to quantify the actual alcoholic content within a given volume of an alcoholic beverage, in order to provide guidance on total alcohol consumption.

      +2
  • som - 6 years ago

    The ultimate unit.

    +7
  • himy123 - 5 years ago

    Lord Orochi from One Punch Man is THE absolute unit.

    +2
  • TurtleShroom - 5 years ago

    You shouldn't. He was a homosexual predator.

    https://www.dailymail.co.uk/news/article-2605635/Brave-boys-fat-man-branded-liars-How-Cyril-Smiths-victims-ignored-tried-expose-abuse-suffered-hands.html

    0
  • bubzy - 5 years ago

    actually not so fun.
    Units of alcohol are used in the United Kingdom (UK) as a measure to quantify the actual alcoholic content within a given volume of an alcoholic beverage, in order to provide guidance on total alcohol consumption.

    +2
  • BlueMonkey - 5 years ago

    He could have not have gotten so fat. You don't one day wake up to that size.

    0
  • BrentD15 - 5 years ago

    He looks like his head is about to fall off like a Ken doll.

    0
  • BrentD15 - 5 years ago

    The Original Absolute Unit.

    0
  • jajaja - 4 years ago

    What an absolute Social Media Manager

    +4
  • Jellopy - 4 years ago

    -1
  • Neoontime - 4 years ago

    Why is Elon trying to be such a memer lately. Seems things are rough with his company lately so I hope things are going okay and it's not just a breakdown.

    0
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