Don't Judge A Book By Its Cover
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About
Don't Judge A Book By It's Cover is a social media game in which people appear to be about to do something strange or outrageous only to stop and say "wait, you thought I was gonna X? Don't judge a book by its cover." The trend is in parody of a video of a young girl who made a video where she made it look like she was going to shave her eyebrows before stopping and saying the line.
Origin
On September 7th, 2017, Twitter user @be_jajaja tweeted a video of herself in which she appears to be about to shave her eyebrows. She stops and reminds the viewer "Don't ever judge a book by its cover." Her tweet gained over 7,800 retweets and 12,500 likes (shown below).
— dumbass beneditt (@be_jajaja) September 7, 2017
Spread
Her tweet inspired imitators and parodies. The same day, @PLASTISAAC[1] reposted the original video and started a thread of people doing similar videos. On Septemebr 9th, Instagram user maakekeyscreamx2 uploaded a reposted video of a girl about to cut her hair before saying the line, gaining over 132,000 views (shown below).
As more videos appeared, the trend began attracting media attention. Buzzfeed[2] covered the trend on September 10th. A thread on /r/OutOfTheLoop[3] asking about the trend was posted on the 18th. Most of the videos made were done in parody of the original. For example, a post by @reignpath in which he does a meta version of the format gained over 59,000 retweets and nearly 95,000 likes (shown below).
Don't judge a book by its cover pic.twitter.com/lHdhgYrh9h
— matty™ (@reignpath) September 9, 2017
Various Examples
Search Interest
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External References
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Top Comments
Nedhitis
Sep 20, 2017 at 04:30AM EDT
Knife 2.0 (リラックス)
Sep 19, 2017 at 06:54PM EDT