“El Cinco”, sometimes called “the fifth son of sony” or “the 5”, refers to the Playstation 5 console. The meme mentions this console, often getting stolen, and highlights its great value to its owner. The meme usually consists of a reaction image with a description of “El Cinco”, getting stolen, written on top.
The meme emerged on TikTok in late 2025, and gained popularity throughout January 2026.
The creator of the phrase is not known, but many different creators have participated in sharing variations of this meme. One such creator @cubdih on TikTok, made a video sketch of this meme, which so far has gotten 460k likes.
Many other variations like his exists, with varying amounts of success.