About

The Ignoring Celebrities Trend refers to a 2024 TikTok trend of ignoring celebrities and influencers on social media by not liking, commenting or engaging with their content to confuse them. The trend started with ignoring JoJo Siwa. Many of the videos on the topic used the song "I'm Like A Bird" by Nelly Furtado, leading with the lyrics, "I'm like a bird, I'll only fly away, I don't know where my soul is." The trend was similar to the Blockout 2024 trend but without political motives.

Origin

On November 27th, 2024, TikToker^[1] @heeemaw posted a video with a text caption reading, "Bruh imagine if we all just started ignoring celebrities. Like how hilarious would it be if they posted and got like 13 likes." She used a TikTok sound that was the song "I'm Like A Bird" by Nelly Furtado,^[2] leading with the lyrics, "I'm like a bird, I'll only fly away, I don't know where my soul is." The video received over 52.8 million plays and 10.7 million likes in a week (shown below).

Spread

In the comment section of the abovementioned video, TikToker @ilivswiftie wrote in all caps, "OMG YESSS LETS START WITH JOJO SIWA," gaining over 194,500 likes in six days (shown below).

The comment led to many making content about ignoring JoJo Siwa or the "plan" working. For instance, on December 2nd, 2024, TikToker^[3] @_bab3.nay_ posted a video with a POV caption about watching JoJo Siwa be ignored, gaining over 32.7 million plays and 3 million likes in two days (shown below).

Also on December 2nd, TikToker^[4] @smirielloo posted a video, with a caption reading, "Can we target a celebrity who actually deserves to be ignored? JoJo Siwa is cringe, not evil," gaining over 3.8 million plays and 482,600 likes in two days (shown below).

On December 3rd, 2024, TikToker^[5] @lucis100thaccount posted a video in which she asked, "So who's our next celebrity victim that we are ignoring?!?!" receiving over 4.7 million plays and 671,400 likes in a day (shown below).

Various Examples

Search Interest

External References