Improvise. Adapt. Overcome
About
Improvise. Adapt. Overcome refers to a series of image macros that feature a humorous adversity in the caption and picture of Bear Grylls from the reality television series Man vs. Wild and the subtitle "Improvise. Adapt. Overcome."
Origin
On September 25th, 2017, Redditor [1] furrutia29 posted an image of Bear Grylls with the subtitle, a common Marine Corp mantra,[3] "Improvise. Adapt. Overcome" and the caption "when the p--n video doesnt load so you beat your meat to the ads" in the /r/dankmemes subreddit. Within 24 hours, the post (shown below) received more than 6,200 points (98% upvoted) and 50 comments.
Spread
Throughout the next 24 hours, Redditors of the subreddit /r/dankmemes began posting numerous variations of the meme. Redditor MaxGGEASY posted one (shown below, left) with the caption "when you beat the 5 year old who has the better beyblade" and received more than 1,000 points (96% upvoted) in 12 hours. Afterwards, more Redditors posted examples (examples below, center and right).
On September 25th, Redditor[2] Exodus_22 posted the meme in the /r/MemeEconomy subreddit.
Various Examples
Search Interest
Not Available.
External References
[1] Reddit – 🅱ear Grylls
[2] Reddit – Worth investing in?
[3] Wikipedia – Culture of the United States Marine Corps
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