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BuzzFeed[1] is a viral content and entertainment news site founded by American Internet entrepreneur Jonah Peretti in 2006. The site is comprised of more than 20 verticals dedicated to curating a wide variety of viral media and news content, ranging from politics, business, sports, and music to internet memes, animals and celebrities, as well as its own original content.


BuzzFeed launched on November 1st, 2006 with seven articles containing 10-20 links to other articles on a specific topic, including homosexual Republicans[23], Borat[24] and eating endangered animal species.[25] BuzzFeed founder Jonah Peretti (shown below) had previously been involved with viral web content while studying at the MIT Media Lab. In January 2001, he attempted to order custom Nike sneakers with the word "sweatshop" embroidered on them. After his request was denied, his shared the email correspondence online, which quickly went viral. In May 2005, he co-founded The Huffington Post with Arianna Huffington, Kenneth Lerer and Andrew Breitbart.

Jonah Peretti of Buzzfeed with the WTF icon behind him as he gestures to clap

Buzzfeed Motion Pictures

On August 10th, 2014, The New York Times[32] reported BuzzFeed had recieved a $50 million investment from the venture firm Andreessen Horowitz to expand their original video production division under the newly-branded umbrella of Buzzfeed Motion Pictures. The article went on to suggest that Buzzfeed Motion Pictures would be able to launch full-length films as well as strengthen its shorter video production efforts on YouTube. That same day, the investment deal was announced on the blog of Chris Dixon[34], a tech business mogul and partner of the investing firm.[33] In it, Dixon explained:

"As a small, early investor in BuzzFeed, I got to observe firsthand how effectively Jonah and the team executed in recent years. The results speak for themselves: BuzzFeed now reaches over 150M people per month, is consistently profitable, and will generate triple digit millions in revenues this year. I believe the future of BuzzFeed – and the media industry more generally – will only get brighter as the number of people with internet-connected smartphones grows, and the internet solidifies its place as the central communication medium of our time."

The investment and focus on Buzzfeed Motion Pictures was covered by many sites including The Wrap[35] and[37] Buzzfeed[36] published its official press release regarding the investment on August 11th, which stated:

"Digital video is the future of the media industry and after two years of growth and success, BuzzFeed will expand its video division and become BuzzFeed Motion Pictures. Ze Frank will lead the division as President of BuzzFeed Motion Pictures and will expand to focus on all moving images from a GIF to feature film. BuzzFeed Video will exist under the new organization to focus on current short form video, while the BuzzFeed Live Development team will create mid-form serialized content, focused on building characters and genres. BuzzFeed Motion Pictures will launch a “Future of Fiction” team to explore the future of long-form, television and trans-media video. Hollywood producer Michael Shamberg and actor/comedian Jordan Peele will join BuzzFeed Motion Pictures as advisors."



Much of BuzzFeed's content is list-based articles known as listicles consisting of a specific number of curated photos or GIFs centered on a certain topic, for example 15 Curious Things Found in Library Books[26], 21 Reasons You’re A True Hillbilly[27] and 16 Problems Every Petite Girl Deals With.[28] As early as July 2012, this format has been parodied by other blogs and magazines including McSweeney's[22], Eater[23] and Vanity Fair.[29] Other news sites have criticized BuzzFeed for using this format to explain serious news[17], including explaining the political climate in Egypt with GIFs from Jurassic Park (shown below).

GIF of the scene in Jurassic Park in which they first see the dinosaurs captioned about the Egypt arab spring riots to oust Mubarak



On April 5th, 2013, BuzzFeed's tech vertical FWD posted an oral history of Weird Twitter, containing a number of interviews with Twitter users about their participation in the loosely aligned group of comedic accounts. Two days later, Nate Lamagna, who goes by the handle @vrunt[9], launched the parody blog FeedBuzz.[10] That day, he made the first two posts parodying BuzzFeed's stereotypical listicle content: 7 Unexpected Breakfast Fails[11] and Top Five Bad Search Engines Throughout History.[12]

FeeDBuzz 0 0 About FeedBuzz FeedBuzz VA Club Guest Writers Videos | News Much?| Politics Much? That One Time I Was Really, Really Excited About Desegregation vrunt plugs SciFi Novel podcast vrunt @vrunt July 31 2013/ virgiltexas / No comments ...until I realized everything I thought about Desegregation was totally wrong Popular on FeedBuzz

Lamagna invited his Twitter followers to contribute, resulting in more than 400 satirical articles within two months, including pieces by Something Awful writer Jon Hendren, Toothpaste for DInner cartoonist Drew and #ExilePitbull co-creator David Thorpe. In April 2013, FeedBuzz was featured in a satirical review on Fishbowl NY.[13] In early June, FeedBuzz was featured on the Daily Dot.[14]

Lawsuit Trolling

On March 27th, 2016, Aleksej Gubarev, a Russian technology executive, filed suit against BuzzFeed for libel and took this opportunity to troll the media company through the title of his suit, naming it "SIX WAYS BUZZFEED HAS MISLED THE COURT (NUMBER TWO WILL AMAZE YOU) … AND A PICTURE OF A KITTEN!"[38]

lawsuit by Alekseg Gubarev against Buzzfeed using their clickbait format for the name of the suit

Gubarev and his company are suing BuzzFeed for including his name in the infamous Trump Dossier. BuzzFeed has since redacted his name and apologized.

According to Buisness Insider, the filing really did include a picture of a kitten in the suit as Exhibit 41 (shown below).

Actual picture of a kitten that was includinted in the lawsuit by Alekseg Gubarev against Buzzfeed

In a statement to Mashable, a Buzzfeed spokesperson responded to the listicle filing.[39]

"We're surprised by the plaintiffs' desire to make light of this matter, and we are confident in our motion to dismiss Mr. Gubarev's suit," a Buzzfeed spokesperson said via email.

BuzzFeed Minus GIFs

On October 17th, 2013, a single topic blog titled "BuzzFeed Minus GIFs"[31] was launched on Tumblr as a parody of BuzzFeed's signature GIF-driven article format, highlighting the text without any images that usually comprise the centerpiece of the articles.

The First Episode Of "Mighty Morphin' Power Rangers" Aired 20 Years Ago Today (Minus the GIFs) The first episode of Mighty Morphin' Power Rangers aired on Aug. 28, 1993. The show averaged 4.8 million daily viewers in its first season, according to Nielsen ratings. "When it premiered 20 years ago, it went on to redefine what was possible in a kids' show in terms of ratings, global appeal and pop-cultural relevance," Elie Dekel, the president of Saban Brands, told Time magazine. There have been more than 800 Power Rangers episodes and 18 different series. Good job, Power Rangers, for making it this long. published August 28, 2013 Posted at 3:40 AM 18 notes Permalink o 12 Reasons Why You Should Let Your Parents Choose Your Spouse Your parents have always made good decisions. They picked your first car, remember? And that turned out OK. I mean, it wasn't that bad. So say goodbye to online dating! Sayonara, painfully unsuccessful flirting! So long, awkward invitations upstairs! See you later, guy who goes for it who you really wish hadn't! Take a hike, all-too-important moment when you introduce your new crush to your judgmental friends! Hasta la vista, wingman! Make like a tree, sloppy and embarrassing bar hookups! Get lost, super noisy clubs with overpriced drinks. Adios forever, breakups! Don't be a chump-let mom and dad make the right call. They know what's best. Posted at 2:28 AM 35 notes Permalink

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8 Reasons Candy Corn Is The Worst (Minus The GIFs) It's neither candy nor corn. Well, it might technically be a candy and includes corn syrup as an ingredient, but honestly, it just doesn't count. Candy corn leaves kids feeling sad and unfulfilled. Wax is an actual ingredient in candy corn. The other ingredients are sugar, corn syrup, salt, egg whites and colorings. When trick or treating, it is almost always distributed in a homemade bag. Oreo couldn't even make candy corn work. If you hand out candy corn on Halloween, you will be lame. You will end up with a lot of leftover wax-candy. Posted at 2:21 AM 38 notes Permalinke 11 Reasons Why Showering Is The Best Part Of The Day (Minus the GIFs) It's a great excuse to play with bubbles. It can invigorate you. It's the perfect opportunity to sing your heart out. Or unwind with the warm, steamy water. You can wear a mask. Crank the water up and grab some body wash to combat a hot, muggy day. You can reflect on your deepest thoughts. The feeling of a warm bathrobe is absolutely glorious. And a blast of cold water at the end can be totally refreshing. Posted at 9:18 PM 294 notes Permalink 으

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Mushrooms are empirically disgusting. They are the worm-iest of foods. Worms or mushrooms?? YOU CAN'T EVEN TELL. Mushrooms are literally fungus. Did you know that the FDA legally allows 19 maggots and 74 mites in every 3.5- ounce can of mushrooms!! Mushrooms taste like nothing unless you coat them in oils and spices. They are slimy weird bulb food!! Mushrooms are the surprise ruiner of many a pasta. Some of them LOOK LIKE BRAINS. Mushrooms look like garbage thrown on a pizza. They're weird and puffy and scary. Everyone thinksS vegetarians want a portobello mushroom sandwich or burger. Mushrooms are a poor and creepy excuse for a meat substitute. AHHH IS IT TOUCHING ME? I FEEL LIKE IT'S TOUCHING ME. Mushrooms make a very unpleasantly colored soup. THIS IS AN UNHOLY UNION OF LIFE (ZUCCHINI) AND CRUEL, SENSELESS DEATH (MUSHROOM CARCASSES). Does this sound at all appetizing??? A mushroom once told me it hated puppies AND Beyoncé Thanks for nothing, mushrooms. You are not a fun guy Posted at 5:51 PM 359 notes Permalink A Steamy Love Letter To Cheese (Minus The GIFs) Cheese, baby...there's something I've been meaning to tell you... It's just that... well, we've been spending so much time together lately... And it's been getting so serious between us... And I just *have* to get this off my chest. I love you, cheese. I love you more than l've ever loved anything ever before. You're my soulmate, cheese. We were meant 2 b. I love the way you keep me warm at night. I love the way you welcome me home every day. I love that you're so shy But you open up when we're alone. You're my best friend, cheese. My life partner. I can't imagine a day on this earth without your warm embrace. You give me LIFE, cheese. I want you. I want you all the time. Forever. To me, you are perfect. You're the best thing that's ever happened. You are warm and golden and beautiful. You make my insides flutter. You make my mouth water. I want to be with you now and always. Just you and . <3 YOU, CHEESE. Posted at 1:39 PM 30 notes Permalink oo

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Aretha's Hat

Aretha's Hat is a photoshop meme featuring the bow-style hat worn by singer-songwriter Aretha Franklin during Barack Obama’s presidential inauguration on January 20th, 2009. That day, a photo of the singer wearing the hat was posted to BuzzFeed and commenters began to photoshop the hat onto other photos of humans and animals. Within hours, BuzzFeed made a second post highlighting some of the submitted photoshopped images.


Horsemaning is a photo fad started by BuzzFeed in August 2011. After posting a sepia-toned photo[5] (shown below, left) claiming the forced perspective photography had come from the 1920s, the article called it "the new planking and invited readers to take their own photos. However, the astroturfing led writers from Gawker[6] and Rocketboom[7] to criticize BuzzFeed for attempting to "">force a meme.

Tobias Fünke's Blanket

Tobias Fünke's Blanket is a photoshop meme that spread on 4chan and Tumblr after a behind-the-scenes photo of actor David Cross wearing a blanket on set was leaked on BuzzFeed on August 9th, 2012, who highlighted a series of photoshopped images based on this strange outfit the following day.


As of July 2013, BuzzFeed reaches more than 60 million unique visitors per month.[2] The site has an Alexa[3] score of 85 in the United States and 315 globally. BuzzFeed also has a Quantcast[4] rank of 36 in the U.S.

Search Interest

External References

[1] BuzzFeed – Home

[2] BuzzFeed – About

[3] Alexa –

[4] Quantcast – (requires registration)

[5] BuzzFeed – Horsemaning: The New Planking

[6] Gawker – Death to the Internet Craze

[7] Dembot – Horsemaning A Forced Meme? A day in the life of Meme Research

[8] BuzzFeed – Weird Twitter: The Oral History

[9] Twitter – @vrunt

[10] FeedBuzz (via Wayback Machine) – Home

[11] FeedBuzz (via Wayback Machine) – 7 Unexpected Breakfast Fails

[12] FeedBuzz (via Wayback Machine) – Top Five Bad Search Engines Throughout History

[13] Fishbowl NY (via Wayback Machine) – Forget BuzzFeed -- FeedBuzz Is Where It’s At

[14] The Daily Dot – Behind FeedBuzz, Weird Twitter’s blistering BuzzFeed parody

[15] Smart Planet – How will business news fit among BuzzFeed’s LOL listicles?

[16] International Business Times – I Can Haz Journalism: The Listicle (And The GIF) As Storytelling Devices

[17] Digiday – 9 Incredible Examples of The BuzzFeed Backlash

[18] Bloomberg – Buzzfeed Raises $19M for Listicle Empire

[19] The Daily Dot – McSweeney's challenges BuzzFeed to listicle-off, loses

[20] The Daily Dot – What it takes to get banned from BuzzFeed

[21] Eater – Here Is a Listicle of 43 Suggested BuzzFeed Food Listicles

[22] McSweeney's – Suggested BuzzFeed Articles

[23] BuzzFeed – Gay Republicans

[24] BuzzFeed – The "Borat" Movie

[25] BuzzFeed – Eating Endangered Species

[26] BuzzFeed – 15 Curious Things Found in Library Book

[27] BuzzFeed – 21 Reasons You’re A True Hillbilly

[28] BuzzFeed – 16 Problems Every Petite Girl Deals With

[29] Vanity Fair – 40 Signs You Are a BuzzFeed Writer Running Out of List Ideas

[30] BuzzFeed – The Story Of Egypt’s Revolution In "Jurassic Park" Gifs

[31] Tumblr – BuzzFeedMinusTheGIFs

[32] New York Times – 50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

[33] The Hollywood Reporter – BuzzFeed Raises $50 Million, Creates Motion Picture Division

[34] Chris Dixon's blog (via Wayback Machine) – BuzzFeed

[35] The Wrap – BuzzFeed Raises $50 Million for Expansion, Motion Picture Division

[36] Buzzfeed – BuzzFeed Announces Major Expansion Across All Business Lines

[37] – BuzzFeed Announces Major Expansion Across All Business Lines

[38] Business Insider – This court filing against Buzzfeed mocks the website's reputation for listicles and clickbait

[39] Mashable – Russian executive files a 6-part listicle in lawsuit against Buzzfeed

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