Submission 16,778

NATURAL NOOT NOOT ESSENCED SPARKLING WATER 九

NATURAL 'MURICA ESSENCED SPARKLING WATER WEETEN

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About

My LaCroix^[1] is a single-serving site featuring a web app by Chicago-based design studio Nelson Cash that allows users to create images of cans touting imaginary flavors of LaCroix seltzer water. The results resemble Lay's Do Us A Flavor Parodies in that they are mostly memes, phrases, or disgusting.

History

Launched on September 14th, 2016, MyLacroix.com is a creation of Nelson Cash,^[2] who also created the Make It Stranger generator. As that app allowed users to input keywords to make title cards resembling the typeface used in the Stranger Things opening sequence, MyLacroix.com allows users to input keywords to generate an image of a can of LaCroix.

The launch of "My Lacroix" came after years of the drink growing in popularity and trendiness.^[3]^[4] According to Nelson Cash, the idea for the generator came out of love for the sparkling water, which is extremely popular among Chicago-based tech companies.^[5]

Spread

Shortly after the app's launch, social media users on Tumblr and Twitter began using it to make jokes evoking Harambe, ^[6] White Tears,^[7] Manda Nudes, ^[8] and more. Curiously, at the time of writing, the most popular flavor is "Summer With Albert's Puppy,"^[9] a phrase with no discernible spread outside of the MyLacroix page. The second most popular entry is "Tumblr."^[10]

The popularity of MyLacroix has covered by New York Magazine,^[11] The Daily Dot,^[12] mashable,^[13] and refinery29.^[14]

Various Examples

"source":http://mylacroix.com/tumblr/57d989374968487d3146aea1

"source":http://mylacroix.com/summer-with-alberts-puppy/57d98f634968487d3146b02d

"source":http://mylacroix.com/milk-steak/57d9b943e2e24805802026ca

"source":http://mylacroix.com/xanax-box-wine/57d9d0ef2b07120a4b58b3eb

"source":http://mylacroix.com/harambe-the-gorilla-who-died/57d9887a4968487d3146ae6d

"source":http://mylacroix.com/menstrual-blood/57d9c35f2b07120a4b58aac0

Search Interest

External References

^[1] My LaCroix

^[2] Nelson Cash – Introducing MyLaCroix.com

^[3] Business Insider – Sales are exploding for this little-known soda brand with a cult following

^[4] Forbes – Huge Success Of LaCroix Sparkling Water Has Turned Beverage Firm Founder Into A New Billionaire

^[5] Chicago Tribune – LaCroix crazy: Chicago's tech employees addicted to fizzy beverage

^[6] My Lacroix (via Wayback Machine) – Harambe

^[7] My Lacroix (via Wayback Machine) – White Tears

^[8] My Lacroix – Manda Nudes (link unavailable)

^[9] My Lacroix -(via Wayback Machine) Summer with alberts puppy

^[10] My Lacroix (via Wayback Machine) – Tumblr

^[11] New York Magazine – Use This Generator and Make Your Own Custom LaCroix Can

^[12] Daily Dot – MyLaCroix.com lets you dream up whatever disgusting, bizarre La Croix flavor you want

^[13] mashable – This website allows you to make the La Croix flavor of your dreams

^[14] Refinery29 – This Site Lets You Design Your Own LaCroix & It's Awesome

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My LaCroix

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