About

Small Potato Stuff is a catchphrase meme that originated from a scene in the MCU film Spider-Man: Brand New Day, released on July 31st, 2026. The dialogue is notably the same part in which the Spider-Man Feet Scene takes place.

During the scene, Belova (portrayed by actress Florence Pugh) dismisses the crimes and problems Spider-Man (Tom Holland) deals with as “small potato stuff,” contrasting them with the “big potato stuff” handled by herself and the New Avengers. Variations of the phrase include “small baby potato stuff” and “big potato brain stuff.” The phrase is a playful variation of the English idiom “small potatoes,” which refers to something minor, insignificant or relatively unimportant.

After the movie's release, the quote became used in a series of memes and other content in which people compare "small potato stuff" vs. "big potato stuff" or use the line over scenery, encouraging people to relax and remember that a problem they're having is just a temporary thing that will pass.

Origin

Spider-Man: Brand New Day was released on July 31st, 2026, with the hot tub scene becoming a source of memes and reactions on the day of its release. Early posts focused on both the unusual framing of Spider-Man's floating feet and Belova's use of the potato comparison.

The scene from the movie where the dialogue takes place was uploaded on August 3rd, 2026, by YouTuber^[1] dekustriker.

One of the earliest examples referencing the scene is an edit comparing "big potato" and "small potato" stuff between Belova and Spider-Man in the MCU, posted by Instagram^[8] user hobo_ae on August 1st, 2026, garnering nearly 45,000 likes in 18 days.

Spread

Beginning in early August 2026 and continuing throughout the following weeks, edits and reactions referencing the scene circulated across various social media platforms.

On August 4th, 2026, TikTok^[2] user @5.star.editz.02 posted a video related to the "small potato stuff" meme. The video received over 611,200 views and 63,600 likes in about two weeks.

TikTok videos began using variations such as, “Don’t worry, she said it’s small potato stuff,” alongside random or serene backgrounds, applying the expression to anxiety, work stress, minor setbacks and other everyday problems without referencing Spider-Man or the film, though it is clear through the specific wording that it was derived from the particular scene and line.

For example, on August 4th, 2026, TikTok^[3] user @pancakeloveshobbies posted a video in this format, which received over 6.5 million views and 920,000 likes in a similar timeframe.

Another major format used the phrase to jokingly dispute Yelena's assessment of Spider-Man's work by showing his various accomplishments and feats. These videos typically juxtapose the “small potato stuff” dialogue with clips of Spider-Man performing impressive feats, fighting threats or demonstrating his abilities, creating the joke that his work is clearly more significant than Yelena suggests.

For instance, on August 4th, a since-deleted Redditor used the quote in a meme posted to the /r/memes^[7] subreddit to mock the Thunderbolts in an image depicting Spider-Man fighting Thanos and them fighting The Void, garnering over 6,300 upvotes and 100 comments before it was removed by moderators.

On August 5th, 2026, TikTok^[4] user @spiderpunkerist posted a video showcasing the so-called "small potato stuff" Spider-Man has had to deal with. The video received over 1.8 million views and 448,900 likes in two weeks.

On August 9th, 2026, TikTok^[5] user @xoxokdo posted a video in the previous format. The video received over 2 million views and 511,100 likes in 10 days.

On August 18th, 2026, TikTok^[6] user @staymadedits1 posted a video showcasing action scenes featuring Spider-Man as a counter to the "small potatoes" claim. The video received over 90,400 views and 34,200 likes within hours.

Various Examples

Search Interest

External References