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Xbox is a gaming brand distributed by Microsoft that was launched in 2001, with consoles in the sixth through eighth generations. The brand also incorporates an online service known as Xbox Live, which allows users to play multiplayer games over the server as well as download new content. Online, Xbox fans are often found competing in "console wars" with fans of Playstation and Nintendo consoles.



The first Xbox console[1] was released in North America on November 15th, 2001, marking the first American-made console since the Atari Jaguar ceased production in 1996. It was released globally in 2002, but the system had the most success in North America.


One year prior to the Xbox's release, Microsoft acquired the video game development company Bungie[2] to make games exclusively for the system. Their first project with Microsoft first-person shooter game Halo: Combat Evolved[3] was selected as the launch title for the Xbox. The game went on to sell more than 1 million copies in five months, breaking the record for any previous sixth-generation console game. By November 2005 when the Xbox 360 was launched, Halo: Combat Evolved had sold 5 million copies.

Xbox Live

Seeing a future in broadband online gaming, Microsoft equipped every Xbox with an Ethernet port, skipping over modem and dial-up support. Though execs hinted at an online service at the Xbox's launch, it did not recieve the name Xbox Live[4] until 2002's Electronic Entertainment Expo (E3) convention. The system was launched on November 15th, 2002 with a $49.99 starter kit, including a year's worth of the service, a headset and starter disc.[5]


The system allows users to create a handle called a Gamertag which also collects statistics about the player and his or her games. This let the system scan one's statistics for random opponents based on their skill level when starting up online matches. Xbox Live also provides downloadable content for games, and had a roster update for Sega's NFL 2K3 available on launch.

Expansion to Switch

On February 4th, 2019, Gamespot[39] reported that Microsoft was planning on expanding Xbox Live to other platforms, including iOS, Android, and most notably, the Nintendo Switch. More details would be unveiled at Xbox's panel at the upcoming GDC conference to take place between March 18th and 22nd. According to their statement, "Xbox Live players are highly engaged and active on Xbox and PC, but now they can take their gaming achievement history, their friends list, their clubs, and more with them to almost every screen."

The move was joked about online. For example, a Drake and Josh object labeling meme posted to /r/memes by user TheLaw95 gained over 4,700 points (shown below, left). Twitter user @PressStarKofi posted a GIF of NBA coach Doc Rivers looking shocked, representing Xbox owners, gaining over 110 retweets and 400 likes (shown below, right).

GameSpot < @GameSpot Xbox Live is coming to Nintendo Switch XBOX LIVE XBOX KOFI @PressStartKofi Follow Microsoft: We are preparing to bring Xbox Live and all its features to iOS, Android, PC, and Nintendo Switch for FREE Xbox One Owners: GIF

Xbox 360

The Xbox 360 was announced in 2005 through an alternate reality game called OurColony[8], created by 42 Entertainment[9] that March. The game required players to create "colonies" with each other, receiving challenges based on the number of members in their group. Each successfully completed challenge revealed a piece of a photo of the redesigned console.[10] The game ended on May 12th, 2005 with a video (shown below) of Microsoft executives introducing the Xbox 360.

The same day, the Xbox 360 was unveiled in a television special that aired on MTV. The next week, Bill Gates appeared on the cover of TIME Magazine with the console, where the author called the Xbox 360 "the greatest piece of game-playing hardware the world has yet seen."[11] The console was released in Japan and North America in November 2005 with a selection of 7 and 18 launch titles respectively. At the time of its release, a $299.99 basic edition and a $399.99 20 GB premium version were made available. As of May 2013, there have been seven different versions of the hardware, ranging in prices from $479.99 to $199.99.

Timeline 20 GB Premium $399.99 $349.99 $299.99 60GB Premium ↑ $299.99 Core $299.99 $349.99 Arcade $279.99 $199.99 $149.99 4GB Elite 399.9 249.99 250 GB 05 2006 2007 2008 2009 2010 2011 2012 2013 XBOX 360 (20 GB) Premium Edition XEOX 360 (60 GB) Premium Edition XBOX 360 Core Edition XBOX 360 Elite Edition XBOX 360 4 GB Edition XBOX 360 Arcade Edition XBOX 360 250 GB Ed ition

Xbox One

On May 21st, 2013, Microsoft announced the Xbox One[15], scheduled to be released by the end of that year. The system is expected to incorporate access to streaming movies, live television, Internet Explorer and Skype. The system would also use the Kinect[16] motion sensing device as a voice sensor, allowing users to speak commands to the console. The system will also feature its own operating system, Xbox OS, as well as two additional systems that would allow for players to use streaming services like Skype while in-game.

Twelve launch games were also announced, including new additions to the Assassin's Creed and Call of Duty franchises. However, it was also announced that the system would not be backward-compatible with Xbox 360 games. The console will only be available in the United States at launch and will require a special receiver for live television streaming.[17]

Xbox Series X

On December 12th, 2019, Microsoft released a trailer for the console Xbox Series X, which was announced with a 2020 release. The trailer received more than 3 million views in less than 24 hours.

The announcement inspired conversation in several subreddits, including /r/xboxone,[42] /r/pcmasterrace,[43] /r/games,[44] /r/gaming,[45] /r/halo[46] and more. The post in /r/xboxone received more than 46,000 points (88% upvoted) and 7,700 comments in less than 24 hours.

Many online joked about the cube design of the console. For examples, Twitter[47] user @itsTOZZE compared it to an image of SpongeBob SquarePants in a tweet. The post received more than 7,300 likes and 1,800 retweets. Others compared it to a building and a refridgerator (examples below, center and right).

Evan @itsTOZZE xbox one series x be like 6:19 PM · Dec 12, 2019 · TweetDeck Kjngaming @keithjn_ So the Xbox Series X pictures has began final fantasy A and 7 others REENY 8:47 PM · Dec 12, 2019 · Twitter for iPhone The Onion @TheOnion Microsoft Unveils New 40-Story-Tall Brutalist Xbox Series X 11:28 AM · Dec 13, 2019 · SocialFlow

On July 23rd, 2020, Microsoft held its Xbox Games Showcase event where it teased the lineup of games planned to release alongside the console, including Halo Infinite (which was later delayed until 2021). The graphics shown during the demo of Halo Infinite later gave life to the Craig the Brute meme. One such example, tweeted by Twitter[48] user HMKilla the day of the event, received over 1,400 likes and 399 retweets in roughly one month (shown below).



Being Microsoft's first foray into the console gaming market, the sales of XBox was generally perceived as successful upon its launch in North America. Within three months, 1.53 million Xboxes had been sold in the market, more than the Gamecube, Playstation 2, Playstation 3, Wii and Wii U. By May 2006, more than 24 million Xboxes had been sold across the world, with roughly 16 million units in North America, six million units in Europe and just over two million units in Japan.

XBox Live

Prior to its release, Microsoft anticipated 10 million Xbox Live subscribers by 2007.[5] That March, Xbox Live had more than 6 million subscribers[6] who had logged more than 2.3 billion hours of gameplay and exchanged 2 million voice and text messages per day. By February 2013, Microsoft reported[7] more than 46 million Xbox Live subscribers.

XBox 360

In North America, more than 326,000 units were sold the first month, but the company missed their goal of 3 million units worldwide within 90 days.[12] Despite this, Microsoft was not able to keep up with the demand of sales in Europe and North America[13], resulting in 10% of all Xbox 360s sold being resold at a higher price on eBay by December 2005.[14] As of March 31st, 2013, there have been more than 77.2 million Xbox 360 consoles sold worldwide.

Xbox One

On October 28th, 2013, YouTuber DigitalFoundry uploaded a side-by-side comparison of the game Battlefield 4 playing on a Xbox One at 720p resolution and a PS4 at 1080p resolution (shown below, left), On October 31st, the video games news blog EuroGamer[31] published an article titled "Xbox One Resolutiongate: the 720p fallout," which argued that the PS4 version of Battlefield 4 was visibly "crisper and cleaner." On November 1st, Redditor N4N4KI submitted a post to the /r/truegaming[29] subreddit asking why gaming sites were "downplaying" the difference in resolution between the two gaming systems. The same day, the pop culture blog Cinema Blend[30] published an article noting that many gaming news sites had downplayed the disparity in resolution between the Xbox One and PS4. On November 4th, Rev3Games host Adam Sessler defended the Xbox one in a YouTube video (shown below, right), arguing that the difference between 720p and 1080p HD was often negligible.

Xbox One S All-Digital

On August 23rd, 2016, Microsoft released the Xbox One S, a version of the Xbox One that supports 4K Ultra-HD Blu-ray discs and 4K streaming services.

Two and a half years later, on April 16th, they announced the release of Xbox One S All-Digital. The new platform would have the same 4K features and capabilities of its predecessor without the use of disc-based media. Instead, everything would be digital on the platform, meaning only streaming and downloading. That day, the company tweeted,[40] "Introducing the 1TB Xbox One S All-Digital Edition. ✅ Go all-digital with disc-free gaming. ✅ Games, saves, and backups are safe in the cloud. ✅ Downloads of Minecraft, Forza Horizon 3, and Sea of Thieves included." The tweet received more than 1,900 retweets and 9,000 likes in 24 hours (shown below, left). They also released a commercial for the product that received more than 83,000 views in 24 hours (shown below, right).

Xbox Ф @Xbox Introducing the 1TB Xbox One S All-Digital Edition Go all-digital with disc-free gaming Games, saves, and backups are safe in the cloud. and Sea of Thieves included Learn more: Downloads of Minecraft, Forza Horizon 3, 5:33 PM - 16 Apr 2019

The reaction from the gamer community was largely dismissive of the new product. Many wondered about the $249 price point for the device, stating that it was actually more expensive than the previous model, which came with a disc drive (examples below). That day, Twitter[41] published a Moments page about the announcement.

IT COSTS EVEN MORE THAN THE XBOX ONE S HOW IS THAT POSSIBLE AHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HA!! AHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HAHA HA!! 5:20 PM -16 Apr 2019 Wow they are asking $250 for that digital Xbox One S? Way higher than I expected. I mean you can get one with a UHD drive for the same price directly from MS. I dont understand this move. XBOX PASS Starting from $249.00 Xbox One S 1TB Console-Starter Bundle Build your bundle **189 Bundle includes: Banus Apex Legends Faunder's Pack digital code Bonus Gears of War 4 digital code More 5:20 PM-16 Apr 2019 Xbox One All-Digital is $250 as reported. Not sure why anyone would buy it at that price? You can already get an Xbox One S for less than that. I.E. this deal at Walmart. V You just added 1 item (1item in cart) List $29999 $219.99 Qty 1 Microsoft Xbox One S 1TB NBA 2K19 Bundle, White, 234-00575 Add a Walmart Protection Plan powered by Allstate None 3 Years $34.00 4Years $45.00 5:22 PM - 16 Apr 2019


Since its launch in 2001, the official Xbox forum hub site[19] has become a popular destination for the console gamers, providing a wide range of console-related and title-specific information as well as technical support and troubleshooting services. Outside of the official community, there are numerous other independently-run news sites such as This is XBox[25], XBLA Fans[26], X Box Kinect Fans[27] and BritXBox[28], as well as discussion forum communities, including Xbox Live Fan Forum[20], IGN's Team Xbox Forum[21], Xbox Live Gamer Hub[22], Xbox Live Nation[23] and Xbox Life Community.[24] As of May 2013, the official Facebook fan page[18] for the Xbox console has accumulated more than 21.6 million likes.

Online Presence

As of August 2014, XBox's official Twitter account[33] has gained over 3.5 million views and its Facebook account[34] has gained over 24.1 million likes. Its Instagram account[37] has gained over 300,000 followers. It also maintains an official Tumblr blog[35] and Pinterest account.[36]

Major Nelson’s Meme Cosplay

On August 19th, 2014, XBox released a Reddit -browsing app called ReddX.[38] That same day, Redditor vg247 posted all the special XBox achievements that users of the app can unlock which features Larry Hryb, the Microsoft community manager who is also known by his Xbox Live handle "Major Nelson," cosplaying as a series of advice animal memes, including Good Guy Greg, Scumbag Steve, Upvoting Obama, Downvoting Roman, Socially Awkward Penguin, Internet Husband, All the Things, Actual Advice Malard and Futurama Fry.


Huge Like Xbox

Huge Like Xbox is an expression referring to the first generation Xbox released by Microsoft in 2001, which mocked the gaming console's large size and bulky appearance.

XBOX Yeah, it's that big.

XBox Crazy Lady

Xbox Crazy Lady is the nickname of an Argentinian actress who auditioned for a commercial for the Xbox 360 that surfaced on YouTube in September of 2006. In the footage, the woman pretends to fire an invisible pistol while yelling exploding sound effects.

Xbox 360 Kid

Xbox 360 Kid is the nickname given to a teenage boy with braces featured on a sales flyer for the Xbox 360. The photograph of the boy has been heavily remixed in MS Paint-style illustrations, bearing many similarities to fsjal artworks.

xbox 360 kid's famous quote about how he enjoys showing off what he did on the xbox online to his friends

Fake Xbox 360 Achievements

Fake Xbox 360 Achievements are photoshopped images resembling achievements that are unlocked by players connected to Microsoft's Xbox LIVE online gaming system.


Red Ring of Death

Red Ring of Death is a slang term for the red notification light on Xbox 360 consoles indicating that a general hardware failure has occured. Do to the frustration caused by attempting to fix the various problems associated with the red ring, many grew to associate the notification with dread.

Gamina Things that make vou RAGE 163 The Red Ring of Death

Why They Call it an Xbox 360

Why They Call it an Xbox 360 is a joke claiming that the console was named the "Xbox 360" because when people see it, they turn 360 degrees around and walk away. The joke has inspired the creation of many comics and image macros using the punchline.


Search Interest

External References

[1] Wikipedia – Xbox (console)

[2] Wikipedia – Bungie

[3] Wikipedia – _Halo: Combat Evolved

[4] Wikipedia – Xbox Live

[5] IGN – The Xbox Live FAQ

[6] After Dawn – Xbox Live reaches 6 million users

[7] GeekWire – Microsoft: 24M Kinects sold, Xbox Live hits 46M members

[8] WIkipedia – OurColony

[9] 42 Entertainment – Home

[10] Gamespot via Wayback Machine – Ad campaign offering glimpse of next-gen Xbox?

[11] TIME via Wayback Machine – Microsoft: Out of the X Box

[12] Gamespot – Moore on 360 launch: "Nothing's perfect"

[13] BBC News – Xbox 360 sells out within hours

[14] Edge – 40,000 Xbox 360s Sold on eBay

[15] IGN – Xbox One Announced

[16] Wikipedia – Kinect

[17] IGN – Xbox One Live TV Only Available in the U.S. at Launch

[18] Facebook – XBox

[19] – XBox Official Forum

[20] – XBox Live Fan Forum

[21] TeamXBox – IGN Team XBox Forum

[22] XBLGamerHub – XBoxLive Gamer Hub

[23] via Wayback Machine XBox Live Nation Community

[24] – XBox Life

[25] via Wayback Machine This Is XBox

[26] – XBLA Fans

[27] – XBox Kinect Fans

[28] BRitXBox via Wayback Machine – BritXBox Blog

[29] Reddit – Why are gaming sites downplaying the huge disparity

[30] Cinema Blend – Gaming Media Defend Xbox

[31] Eurogamer – xbox one resolutiongate

[32] vg247 – Here are all the Major Nelson internet meme cosplay images

[33] Twitter – Xbox

[34] Facebook – Xbox

[35] Tumblr – Xbox

[36] Pinterest – Xbox

[37] Instagram – Xbox

[38] vg247 – Now there’s a Reddit app for your Xbox One

[39] Gamespot – Xbox Live Coming To Nintendo Switch, iOS, And Android, Microsoft Confirms

[40] Twitter – @Xbox's Tweet

[41] Twitter – Microsoft unveils a disc-free, all-digital Xbox console

[42] Reddit – /r/xboxone

[43] Reddit – /r/pcmasterrace

[44] Reddit – /r/games

[45] Reddit – /r/gaming

[46] Reddit – /r/halo

[47] Twitter – @itsTOZZE's Tweet

[48] Twitter – HMKilla

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