Three Wolf Moon

Three Wolf Moon

Part of a series on Fake Customer Reviews. [View Related Entries]

Updated Feb 19, 2019 at 06:04AM EST by andcallmeshirley.

Added May 21, 2009 at 02:06PM EDT by Tom.

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About

Three Wolf Moon is a t-shirt that was ironically made into one of the top selling apparel items on Amazon in 2009 after being inundated with tongue-in-cheek customer reviews.

Origin

Three Wolf Moon t-shirt was designed by Bulgarian artist Antonia Neschev[1] and produced by The Mountain, a New Hampshire-based company that offers a variety of nature-oriented graphic tees. The Amazon product page[2] received its first ironic review on November 10th, 2008, when reviewer named Brian Govern[13] hailed the T-shirt as a magical product:



Excerpt:

Pros: Fits my girthy frame, has wolves on it, attracts women.

Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Customer Review Comedy

Three Wolf Moon is an example of an Internet phenomenon known as customer review comedy, which occurs when an online product page is inundated with exaggerated customer reviews. Examples of this include the Amazon review pages for Tuscan Whole Milk and a Laptop Steering Wheel Desk.

Spread

On January 7th, 2009, Body Building Forums[14] member user787877877 posted a thread titled “Just bought a wolf tee (srs)”, to which member steve_nash replied with a link to the Three Wolf Moon Amazon page. On May 20th, a Facebook[5] page titled “Three Wolf Moon T-Shirt” was created, which accumulated over 3,700 likes within the next three years. As of September 2012, more than 2,200 Amazon customer review posts[20] have been submitted to Three Wolf Moon T-shirt's product page.

News Media Coverage

On May 21st, the BBC published an article titled “Joke Review Boosts T-shirt Sales”, reporting that the shirt’s Amazon sales increased by 2,300% as a result of the ironic reviews and quoted Amazon senior manager Russell Dicker revealing that it had reached the top selling item in their clothing store. On the following day, The Washington Post[15] published an article titled “It’s Made of 100% Cotton; Its Sales Are 99% Ironic.” On May 24th, The New York Times[16] published an article titled “Think a T-Shirt Can’t Change Your Life?” A Skeptic Thinks Again", revealing that the original ironic reviewer Brian Govern was a student at Rutgers School of Law in Camden N.J. who created the review on a whim. He was searching for a textbook and decided to make the review. He did not actually own the shirt. The meme has spread on the image-sharing site Flickr[3], the microblogging site Tumblr[17] and the social news site Reddit.[18]


design by ShaniTrend, In Three wolves howling at the moon. 左

Interest in the shirt has continued. On October 23rd, 2015, Lifehacker reviewed the t-shirt in a feature called "Lifehacker Reviews Anything." They concluded that the shirt was made of poor fabric.[21]

Notable Examples

Product Reviews


6,627 of 6,759 people found the following review helpful Great compliment for my skin art May 19, 2009 By overlook1977 Color Name: Black | Size Name:Medium Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather. 16 Comments Was this review helpful to you? YesNo 982 of 1,007 people found the following review helpful ☆☆☆☆☆ Great value!!, May 21, 2009 By Dan "lowwwwi" - See all my reviews EAL NAME For you left brain types out there, who are still unsure on whether or not this shirt would make a wise purchase, allow me to break it down for you Most shirts like this only contain one wolf. This shirt has three wolves, plus a moon. You are basically getting three wolves and a moon for the price on one wolf. You won't find that deal anywhere else. Help other customers find the most helpful reviews Was this review helpful to you? YesNo Report abuse Permalink Comment (1) 474 of 501 people found the following review helpful ☆☆☆☆☆ May have side effects, May 29, 2009 By Frank "The Frank" (Mount Ayr, Iowa) - See all my reviews The effect that this t-shirt has on women is pretty impressive. Unfortunately its natural healing powers reversed my vasectomy and I impregnated nine women in two weeks before I realized. They all had twin boys. Now I have 18 sons and spend most of my money on child support and condoms. Help other customers find the most helpful reviews Report abuse Permalink Was this review helpful to you? Yes No

Photoshopped Images

Several photographs of celebrities were photoshopped to appear as if they were wearing the Three Wolf Moon t-shirt.



HOY ION TS unia

Tribute M/V

On May 26th, 2009, YouTuber Dr. Coolsex uploaded a Three Wolf Moon music video, which parodied of "Colors of The Wind" from Disney's Pocahontas soundtrack. Within three years, the video accumulated over 388,000 views and 800 comments.



College Humor Parody

On November 19th, 2009, a short comedy skit titled "Twilight: Three Wolf Moon" parodying the Twilight films debuted on CollegeHumor.com[11] (shown below), which starred Parks and Recreation actress Aubrey Plaza.



Parody Designs

Parodies and tributes to the original Three Wolf Moon t-shirt design began to circulate on the microblogging service Tumblr, featuring various pop culture icons, celebrities and videogame characters.


PORTAL2 MOUNTAIN
wolf 01.jpg moon Pg wolf 02.jpg wolf 03.jpg THE MOUNTAIN

Search Interest

External References

Recent Videos 4 total

Recent Images 103 total



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