Wew Lad
About
"Wew Lad" is an obfuscatory expression associated with circle jerking or shitposting, which is often accompanied by a poorly-drawn illustration of a man's face known as the "Wrinkle Face" or a digitally altered picture of the Doge Shiba Inu.
Origin
On December 14th, 2012, the network security blog SecurityMatters[3] reported that a 13-year-old student from Philippines was murdered for replying to a Facebook post with the word "wew." The earliest known use of the phrase "wew lad" was submitted in a thread on 4chan's [s4s][1] (shit 4chan says) board on December 14th, 2013.
Spread
On May 29th, 2014, the single serving site Wew Lad[2] was launched, featuring a photoshopped picture of Doge with an animated Wrinkle Face character[5] spinning in the center and a remix of the theme song from the television show Hawaii Five-0 playing in the background. On January 21st, 2015, Redditor mememaster420xx submitted the page to the /r/FreshMemes[4] subreddit.

On March 31st, a post featuring an illustration of the toast man's face along with the description "wew lad is 4chan's newest meme" was submitted to /s4s/ (shown below). On the following day, World of Warcraft Forums[4] member Amberly submitted a thread titled "wew lad."
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Search Interest
External References
[3] Security Matters – Teenage Boy Killed For Wew Facebook Comment
[4] World of Warcraft Forums – wew lad
[4] Reddit – 420blazeit wewlad
[5] S4S Wiki – Wrinkle Face
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