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"Wew Lad" is an obfuscatory expression associated with circle jerking or shitposting, which is often accompanied by a poorly-drawn illustration of a man's face known as the "Wrinkle Face" or a digitally altered picture of the Doge Shiba Inu.
On December 14th, 2012, the network security blog SecurityMatters reported that a 13-year-old student from Philippines was murdered for replying to a Facebook post with the word "wew." The earliest known use of the phrase "wew lad" was submitted in a thread on 4chan's [s4s] (shit 4chan says) board on December 14th, 2013.
On May 29th, 2014, the single serving site Wew Lad was launched, featuring a photoshopped picture of Doge with an animated Wrinkle Face character spinning in the center and a remix of the theme song from the television show Hawaii Five-0 playing in the background. On January 21st, 2015, Redditor mememaster420xx submitted the page to the /r/FreshMemes subreddit.
On March 31st, a post featuring an illustration of the toast man's face along with the description "wew lad is 4chan's newest meme" was submitted to /s4s/ (shown below). On the following day, World of Warcraft Forums member Amberly submitted a thread titled "wew lad."
 Security Matters – Teenage Boy Killed For Wew Facebook Comment
 World of Warcraft Forums – wew lad
 Reddit – 420blazeit wewlad
 S4S Wiki – Wrinkle Face
Apr 01, 2015 at 10:02PM EDT
Apr 01, 2015 at 09:25PM EDT
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