In 2013, Denny's hired Amber Gordon, giving her free reign to post memes on the breakfast chain's Tumblr account. Today, after several years and multiple branded social media accounts trying their hand at memeing with the teens, the Pabst Blue Ribbon Twitter account told its followers to eat ass.

The tweet was only on the site for a short period of time before it was deleted, but the intended effect was achieved: For the next few hours, Pabst Blue Ribbon trended on Twitter.

eating ass because [checks notes] pabst blue ribbon told me to

— bettina (@bettinamak) January 3, 2022

Pabst Blue Ribbon has an aggressive, new social media campaign for the new year. Or a disgruntled employee who still has their password. pic.twitter.com/6kEu4HIlCT

— Steve Warne (@TSNSteve) January 3, 2022

Me: Social Media Managers can't just Tweet whatever they want from brand accounts! There are LAYERS of approvals that go into every post.
Sees what Pabst Blue Ribbon posted this morning

Me: pic.twitter.com/sN7F4q9UwK

— Jon-Stephen Stansel (@jsstansel) January 3, 2022

Ask your mom

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022

Recently, the PBR Twitter account has gotten some pushback for trying to encourage a "Wet January," an alternative to the traditional "Dry January," a month of sobriety some alcohol enjoyers attempt every year. The account has spent the past few days spatting with critics of the campaign who claim it sends a poor message. It is unclear if PBR's "Eat Ass" tweet was a snipe at those critics.

Dry January is so last year pic.twitter.com/Y0qxFFturX

— Pabst Blue Ribbon (@PabstBlueRibbon) January 1, 2022

Overall, it seems Twitter users were enthused by this bold new step in corporate s***posting, though there were some users who were exhausted at yet another corporation trending for memeing.

@PabstBlueRibbon give this guy a raise rn pic.twitter.com/soI5RQzj5s

— 🧚‍♀️ says get the 🛢&🪶🪶🪶 (@freedomfairie) January 3, 2022

Pabst Blue Ribbon off to a strong start in 2022 pic.twitter.com/eqm75oz44j

— G (@ConnerGP1) January 3, 2022

Top contender for the tweet of 2022 and we’re only three days in. Bravo, team. pic.twitter.com/14SWVUSo2p

— Adam Barnard (@ThisisGoober) January 3, 2022

I don't blame the Pabst Blue Ribbon Twitter account. It used to be a brand could win the freaking internet for a month if they quote tweeted Demi Lovato with a " ;) " Now they have to post clips from Salò just to trend for the day 😑

— TGB (@twitersbadboy) January 3, 2022

PBR has since gone back to more "traditional" tweets.

Beer

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022