The man behind the iconic double-take reaction GIF has spun his viral fame into working for the greater good. Here's a recap of the video game journalist's recent projects following his virality as a meme.

A shaggy dog from rural China has become the internet's favorite enforcer.

Jokes about people making fandom announcements featuring the lamp-wielding folk hero, explained.

Jackrabbits Eat Cows refers to a series of misinformation comedy videos on TikTok started by TikToker @thefarmerfran in which people act as if jackrabbits eat cows and panic when their cows go near jackrabbit dens. The first video in the series was posted in February 2025, with @thefarmerfran continuing to post videos claiming that jackrabbits eat cows over the following months. The videos inspired other TikTokers to play into the joke with their own content about the dangers of jackrabbits. One common joke among viewers is that the farmer is actually referring to the mythical creatures jackalopes, which are depicted as jackrabbits with antlers.

"We Can Be Bees" is a viral scene taken from a very tall bart YouTube Poop featuring Omni-Man and Mark Grayson from the animated show Invincible. The YTP depicts an edited scene where Omni-Man tells Mark, "We need to talk. We can be bees. This isn't your world, but we can be bees." The clip was originally posted in late April 2025 and inspired several works of fan art and fan edits in subsequent weeks. The meme is part of a series of Invincible lobotomy memes after the third season of the show ended in late March 2025. Other Invincible memes that gained traction online during this time include Where Is Omni-Man, Are You Sure, and I Need You Sea Salt.

Andrew Wilson Can't Open Jar or Picklegate refers to a viral video of debater Andrew Wilson being unable to open a jar of olives on the Whatever podcast after guest Naima Troutt was also unable to open it, making the excuse that the jar was too greasy after Naima's attempt to get a grip on the lid. Wilson eventually handed the jar to another man on-set, who quickly opened it. The episode took place on May 19th, 2025 and the clip went viral over the next few days, inspiring reactions and memes about how humiliating the incident must have been for Wilson, who is typically associated with alpha male and manosphere movements.

K-Pop Demon Hunters is an upcoming Sony film directed by Maggie Kang and Chris Appelhans. The film follows a demon-hunting K-pop girl group as they go up against an unlikely new enemy: soul-stealing demons disguised as a K-pop boy band. The animation for the film was created by Sony Pictures Imageworks, the same team behind Spiderman: Into the Spider-Verse, and the soundtrack includes a contribution from TWICE members Jeongyeon, Jihyo, and Chaeyoung on the track "Takedown." The trailer for the film received generally positive feedback in late May, with several internet users commending the animator's decision to depict characters with exaggerated, anime-inspired facial expressions. Other internet users expressed excitement over the film's primary antagonist being a K-pop boy band.

Why Did the Prisoner Choose the Bread Instead Of the Key? or Bread Tastes Better Than Key is a series of memes based on a comic showing a prisoner reaching for a loaf of bread just outside his cell with a stick instead of a key, which is laying next to the loaf of bread. The image has been shared on social media, often as an image macro encouraging people to share their theories to prove that they're "philosophers," since as early 2020 as a form of engagement bait. As the image continued to appear online, it became the subject of memes, including edits in which two characters give drastically different theories on why the man chooses the bread.