The format first popped up on Facebook earlier this year, and has been spreading around music meme pages since.

The subreddit /r/comedyheaven is home to some jokes that missed the mark. These are some so awful they're almost good.

Bad Luck Brian, whose real name is Kyle Craven, recently sat down with us to catch up on his life, uncover the origin of the infamous photo and ask him what it’s like to be on the other side of such an influential meme. Watch our video interview with Kyle here for more.