#ThisGeneration

Updated Dec 15, 2024 at 04:18PM EST by LiterallyAustin.

Added Apr 08, 2015 at 11:28AM EDT by Z..

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About

#ThisGeneration is a photoshop meme based on a series of images created by Ajit Johnson Nirmal that illustrate the current generation's dependence on technology. The series is a parody of the common forum board criticism le wrong generation, instead depicting the current generation as being too dependent on technology.

Origin

The first images were created by London-based artist Ajit Johnson,^[1] and featured on the website Distractify on March 31st, 2015,^[2] and on Johnson's tumblr, receiving over 140,000 notes in a week.^[7]

last seen: 8 sec ago last seen: 8 months ago #THIS GENERATION ©AJIT JOHNSON

help i'm 1 help im 11 and pregnant help im 14 and pregnant help im 12 and pregnant help im 16 and pregnant help im 13 and pregnant help im 10 and pregnant help im 11 years old and pregnant help im 12 and overweight help im 15 and depressed help im 15 and pregnant Google Search I'm Feeling Lucky #THIS GENERATION ©AJIT JOHNSON

C drive Pictures Program Files Adobe Other Softwares mportant Junk Files fihidol jkyjeuka P--- #THIS GENERATION ©AJIT JOHNSON

Spread

On April 6th, 2015, Imgur^[8] user MERYLimPeril uploaded a variant of the image featuring different inflammatory keywords arranged in a word cloud, and changing the bottom line to read "#YOURGeneration". In two days, the image received -8 points.

During the following days, more parodies of the series spread on Tumblr,^[3] Twitter,^[4] and Instagram^[6] under the hashtag #ThisGeneration.

Criticism

Johnson's campaign has been seen as a generational criticism. On April 7th, tumblr user inshepardwetrust uploaded a new version of the parody, reversing the anti-technology claim (shown below). The image garnered over 22,000 notes in one day.^[9]