Britt-Marie (2008)

added Jul 13, 2009 at 01:14AM UTC

About

“Britt Marie” is a short interview clip that was originally made for a Swedish television show called Vimmel TV, during which a reporter goes around local clubs and film the party crowds. In March 2008, the crew visited a night club in Norrköping and interviewed a jolly-looking young man, who uttered a few words that became internet famous in Sweden:

“Jag måste hälsa till morsan i Linköping. -Kom igen nu Britt-Marie kör för fan!” or in English, “I have to give my regards to my mom in Linköping -Come on Britt-Marie, let’s go, damnit!”

Due to awkward phrasing of this sentence and funny pronunciation of the curse word “fan” (He pronounces the word “FA-AN”), the video was deemed lulz-positive and soon exploited by the Swedish netizens, giving way to several parodies and spoofs on YouTube.

Apparently, the man interviewed is also known as “Pumba” amongst his friends, a nickname that probably originated from the popular Disney franchise Timon & Pumbaa.

Derivatives

Popularity

Since its debut on YouTube in March 2008, the original clip has been viewed over 700,000 times and 1000apor se (1000 monkeys), a popular Swedish comedy site (though no longer in existence), arranged a few clips where Pumba was taken to Stockholm and given opportunities to say his famous phrase in various situations.

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17 Comments

Brad Kim
Jul 13, 2009 at 08:00PM UTC , Brad Kim wrote:

could certainly use more info about the man himself…

is it just his friends calling him Pumbaa? or does it play a part in the joke? also, what’s his real name?

thanks for the submission!

Richie McNuggets
Jul 13, 2009 at 09:59PM UTC , Richie McNuggets wrote:

generic uninteresting meme is generic and uninteresting,
and a little disheartening.

700,000 views is nothing, there are literally tens of thousands of videos with view counts that high and a few video spin-offs, memes have to be considered going concerns that will change and develop, however this video is no more significant than say a disaster video of a skateboarder that receives 1 million views and has a couple of spin offs with dance music remixes of his scream when he hits the pavement or a king leonidus head put on him.

i think we should look at the kinds of the memes on the first dozen pages of confirmed, then compare them to ones like this and see how the criteria of what is acceptable or worthy of comfirmation has lowered in quality.

perhaps we should be a little more discriminating in popularity and significance?

Triper
Jul 13, 2009 at 10:13PM UTC , Triper wrote:

Pumba has nothing to do with the clip it’s just what his friends call him. Sometimes i’ve red people call him “Packe”, probably from Patrik.

In a Facebook group for fans of the clip, http://www.facebook.com/home.php#/group.php?gid=17016639553 a girl posts a link to another clip. She met him in a queue and she made him do his thing. ;) Then she asks him about his name and he says.. “Patrik, Pumba, they call me Pumba”

In one of his friends blogs can we read about a trip and some talk about soccer
http://phil.blogg.se/2008/june/mycket-som-hant.html A clip from the night eventually finds it way to youtube, http://www.youtube.com/watch?v=3Kz_PYRnvpw The clip contians just drunk talk about soccer. But sometimes we here his friend call him Pumba.

Brad Kim
Jul 13, 2009 at 10:47PM UTC , Brad Kim wrote:

@Triper: thx for the info.

@Richie: it’s true, 700000 view count is a disappointing number in the grand scheme of YouTube hits, but assuming that it’s a local/regional thing exclusive to Swedish-language speakers, perhaps the number could be viewed in a different light?

oh and for the record, i didn’t confirm this entry; i cleaned it up since it showed up on “confirmed” section.

didn’t quite get it myself, i don’t speak swedish.

Richie McNuggets
Jul 13, 2009 at 10:53PM UTC , Richie McNuggets wrote:

yeah but we shudnt be making allowances for the fact that its swedish, actually i think we should do the opposite, its an internet meme database not a regional popular cultural meme database.

thats cool, not saying u did confirm it, just a message to whoever did and the community in general.

Brad Kim
Jul 14, 2009 at 04:42AM UTC , Brad Kim wrote:

well said, Richie. But for the sake of discussion, I think local/regional" and “internet” are two sides of the same coin… So:

In Sweden, Britt-Marie = internet meme
Not in Sweden, Britt-Marie = Swedish/regional meme

anywayz, I think KYM’s forthcoming tagging & some sort of scoring features will improve lots of confusion happuhnin over here :D

Varya
Jul 14, 2009 at 11:35AM UTC , Varya wrote:

Strange that this one got confirmed. It’s almost exlusevely funny in swedish, and not even that funny. Feels forced, especially since almost all it’s fame came from “1000 apor”.
Not well known outside of Sweden, and I who spends hours a day by a computer, looking at stupid stuff, and come from Sweden haven’t heard about this untill it got posted here…

Triper
Jul 14, 2009 at 12:47PM UTC , Triper wrote:

@Varya When buzz posted it 2008 everyone thought it was old or classic. Flashback has several threads about it. Of course it got more widespread when 1000 apor featured it, but it was around before. Maybe it’s just a Internet phenomenon and not a meme, but I don’t think it forced.

Richie McNuggets
Jul 17, 2009 at 01:30AM UTC , Richie McNuggets wrote:

RIGHT.

I’ve done some research on this non-meme.
the more i look into this the more i am convinced this needs to be deadpooled.

“För fan” is NOT a catchphrase.
no one knows it.
Britt-Marie, outside a couple of youtube videos is barely known.

a google for “för fan catchphrase” wields results, NONE containing any relevant material for at least the first 10 pages (to which i stopped searched).
how internet famous can it be if its so unheard of?

a google search for “Britt-Marie” churns out results in the millions also, but NOTHING relevant to this Britt-Marie for at least the first 10 pages with the exception of 3 youtubes(which are also the same 3 youtubes posted in this thread).

This may not be a forced meme.
but it is certainly no meme.

There is NO macrochan
there is NO encyclopaedia dramatica
there is NO wikipaedia
there is NO YTMND
a search in the 4chan archives posts 0 results.

Deadpool this.
terrible,
terrible non-meme

it is unfunny and not a meme,
if this fits the criteria for Confirmed then i have about 2000 youtube videos favourited that should all make this list too.

Triper
Jul 17, 2009 at 02:09AM UTC , Triper wrote:

If you want to google it, “kör för fan” is more significant. Just “för fan” is like “damn it” or something in that way.

Of course it’s not very widespread outside Sweden, but maybe it was a little more internal than i first thought.

I give up. Deadpool it. :/

Brad Kim
Jul 17, 2009 at 03:38AM UTC , Brad Kim wrote:

Well noted, Richie M. and Triper- This entry is now deadpooled, but please feel free to update it in anyway- Some memes take years in making-

Chris Menning
Jul 17, 2009 at 02:42PM UTC , Chris Menning wrote:

I’m not going to let this one get deadpooled as long as there are lesser-known English-language memes in our database.

Brad Kim
Jul 18, 2009 at 01:01AM UTC , Brad Kim wrote:

This entry is now saved-

Chris Menning
Jul 19, 2009 at 07:10PM UTC , Chris Menning wrote:

His name was Patrik Ljungqvist.

Jacob Namthro
Jul 20, 2009 at 12:58PM UTC , Jacob Namthro wrote:

Not quite a Meme, but up there near a being like a Meme.

Triper
Jul 20, 2009 at 03:03PM UTC , Triper wrote:

@Chris Menning
A rough translation of the description of the Youtube clip would be, “Robban Hallin and Patrik Ljungqvist mingled at Club Aqua of Otten in Norrköping and this man wanted to send his regards to his mother since they always watched Vimmel-TV together. =)”
Patrik Ljungqvist is probably the one holding the microphone.

Here’s a article with the guys recording.. http://www.linkopingsposten.se/website1/1.0.1.0/50/1/index.php?item=art_art-s1/228&group=art_art_grp-s1/12&PHPSESSID=18dbee9ced2df6793b822459db2c4a1f

Chris Menning
Jul 26, 2009 at 01:29AM UTC , Chris Menning wrote:

Ah, thanks for the correction.

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