Britt-Marie

About

“Britt Marie” is a short interview clip that was originally made for a Swedish television show called Vimmel TV, during which a reporter goes around local clubs and film the party crowds. In March 2008, the crew visited a night club in Norrköping and interviewed a jolly-looking young man, who uttered a few words that became internet famous in Sweden:

“Jag måste hälsa till morsan i Linköping. -Kom igen nu Britt-Marie kör för fan!” or in English, “I have to give my regards to my mom in Linköping -Come on Britt-Marie, let’s go, damnit!”

Due to awkward phrasing of this sentence and funny pronunciation of the curse word “fan” (He pronounces the word “FA-AN”), the video was deemed lulz-positive and soon exploited by the Swedish netizens, giving way to several parodies and spoofs on YouTube.

Apparently, the man interviewed is also known as “Pumba” amongst his friends, a nickname that probably originated from the popular Disney franchise Timon & Pumbaa.

Derivatives

Popularity

Since its debut on YouTube in March 2008, the original clip has been viewed over 700,000 times and 1000apor se (1000 monkeys), a popular Swedish comedy site (though no longer in existence), arranged a few clips where Pumba was taken to Stockholm and given opportunities to say his famous phrase in various situations.