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#NotOneMore is a hashtag campaign inspired by an emotional plea against gun violence made by Richard Martinez, the father of a victim of the Isla Vista Killings, who urged Americans to contact their local lawmakers and ask for stricter gun-control legislation in a press conference held on the day after the tragedy.
On May 24th, 2014, the day after the shooting near the campus of University of California, Santa Barbara that claimed the lives of six students, Richard Martinez, the father of one of the victims Chris Martinez, made an emotional plea against gun violence in a press conference:
" Why did Chris die? Chris died because of craven irresponsible politicians and the NRA. They talk about gun rights. What about Chris’s right to live? When will this insanity stop?" We don’t have to live like this. Too many have died. We should say to ourselves, ‘Not one more.’"
Richard Martinez’ Tweet
On May 27th, during a memorial service for the victims, Martinez echoed his sentiment by pledging to send postcards with “not one more” written on them to lawmakers and demand stricter regulations on firearms, while asking students who attended the memorial to show their support by tweeting the hashtag #notonemore. In less than 24 hours, the hashtag was tweeted out over 30,000 times.
Also on May 27th, American grassroots organization Everytown for Gun Safety sent out a tweet announcing the launch of their new program which allows users to enter their name and address to send a postcard with the words “not one more” to their respective legislator and governor. Within 24 hours, over 150,000 people signed up to have a postcard sent to their politicians.
On May 29th, actress Julianne Moore tweeted out a picture of herself holding a sign with the hashtag #notonemore. She also tweeted out a call for others to send the “not one more” postcards to their politicians. Fellow celebrities, including Beth Littleford and Julianna Margulies, as well as survivors of gun violence, also tweeted pictures of themselves holding signs with the words not one more.
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