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On July 25, 2012, reddit user brundle_fly submitted the question "I hate the movie “Avatar.” What do you hate that everyone else seems to enjoy?" on the r/AskReddit subreddit, one of the replies was “HIMYM. Awful, awful show.”, to which Apostolate replied with a Barney Stinson Gif calling him a jerk.
User Drunken_Economist posted a Gif of himself with a deck of cards with one with the words “Nobody Cares, Apostolate” written on.
The post was resubmitted to the r/BestOf subreddit under the name “Nobody Cares, Apostolate”, the post received 2,775 upvotes as of July 28, 2012. People started making their own Gif reactions with the catchphrase “Nobody Cares, Apostolate”. The subreddit r/NobodyCaresApostolate was created afterwards