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At New Video Sites Opening Up the Box Is a Ritual to Savor Unbaring of a PlayStation 3 Gives Tech Geeks a Thrill: Apple's,Exotic, Packages By ESILY STEEL A video posted on the Internet that shows a man opening a box has been seen more than 71,000 times since it was posted Nov. 11 It was not just any box. It contained the new Sony PlayStation 3 videogame console The PS3 has sold out across the U.S. So, for many people, watching somebody else taking a PS3 out of Its carton is the next best thing to owning one. That video is part of a larger phe nomenon on the Web called "unboxing. Dozens of videos showing people wrapping products like the new Palm David Abrams opensa bored Plau Station」in a video posted on YouTube. Treo 680 smartphone, Microsoft Zune digital media player and the Nintendo Wil game player are appearing on You Tube, on blogs and popular technology sites. The videos are drawing thousands of viewers Two Web sites devoted to box-open- ing videos have sprung up: unbox.it and unboxing.com. The latter promises "vicarious thrills from opening new gear. Marketers are getting interested. Executives at Organic, a digital market ing agency owned by giant Omnicom say they're exploring how their clients, which include Sprint, Coach and Bank of America, could use unboxing for mar keting purposes. PC World magazine, a trade publication that reviews new prod ucts, has been videotaping unboxings to draw people to its site Microsoft unexpectedly created a popular unboxing video for its Zune mu- Please Turn to Page Al6, Column
At New Video Sites Opening Up the Box Is a Ritual to Savor Unbaring of a PlayStation 3 Gives Tech Geeks a Thrill: Apple's,Exotic, Packages By ESILY STEEL A video posted on the Internet that shows a man opening a box has been seen more than 71,000 times since it was posted Nov. 11 It was not just any box. It contained the new Sony PlayStation 3 videogame console The PS3 has sold out across the U.S. So, for many people, watching somebody else taking a PS3 out of Its carton is the next best thing to owning one. That video is part of a larger phe nomenon on the Web called "unboxing. Dozens of videos showing people wrapping products like the new Palm David Abrams opensa bored Plau Station」in a video posted on YouTube. Treo 680 smartphone, Microsoft Zune digital media player and the Nintendo Wil game player are appearing on You Tube, on blogs and popular technology sites. The videos are drawing thousands of viewers Two Web sites devoted to box-open- ing videos have sprung up: unbox.it and unboxing.com. The latter promises "vicarious thrills from opening new gear. Marketers are getting interested. Executives at Organic, a digital market ing agency owned by giant Omnicom say they're exploring how their clients, which include Sprint, Coach and Bank of America, could use unboxing for mar keting purposes. PC World magazine, a trade publication that reviews new prod ucts, has been videotaping unboxings to draw people to its site Microsoft unexpectedly created a popular unboxing video for its Zune mu- Please Turn to Page Al6, Column

Unboxing

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Unboxing
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WHAT'S IN THE BOX? WHAT'S ON THE BOX?!

HELLO, GUYS! WELCOME TO OUR UNBOXING VIDEO! 12/20/201
HELLO, GUYS! WELCOME TO OUR UNBOXING VIDEO! 12/20/201

Unboxing
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