Whitney Houston Deepfake Hologram Starts Residency In Las Vegas Touring Soon

Whitney Houston, known affectionately as "The Voice" by fans, will now be able to add "perennial" to that nickname, as a deepfake hologram of her will have an upcoming residency in Las Vegas, with plans to do a full tour in the works. This news was broken by Variety yesterday, with the announcement itself coming from the Whitney Houston estate.

A Whitney Houston deepfake hologram concert is coming to Las Vegas https://t.co/UjQhMkPeu8 pic.twitter.com/vgGkCBG11M

— Variety (@Variety) July 22, 2021

Unsurprisingly, there were a lot of people not quite happy with the idea of a hologram of a dead celebrity being used to peddle new merchandise and sell tickets. Entertainment Weekly, while having to cover the story, broke ranks by conveying a very clear and simple message that this "isn't the right way to act."

It's not right, but it's… actually, no, it's just not right. https://t.co/wyY8dwwLtg

— Entertainment Weekly (@EW) July 22, 2021

A growing sentiment among fans was that you should still have some sort of personal autonomy even after you die, with Twitter user @IWriteAllDay summing up multiple different takes into one succinct reply.

Ngl I’d curse my entire bloodline if they did some shit like this to me when they just could have built an ancestor altar. So now you’re lazy and ignorant of boundaries 😭

— Clarkisha Kent (@IWriteAllDay_) July 23, 2021

i’m glad y’all have to answer to God & not me bc if i was in charge everyone going to whitney houston’s hologram tour would be getting a one way ticket to H E L L

— amirah (@amirahm__) July 22, 2021

While Houston's hologram is not the first to revive a dead celebrity, as we saw with Tupac's during Coachella in 2012, this could point toward a growing trend in the years to come.