Whitney Houston Hologram To Go On Tour, Internet Reacts With Confusion

July 23rd, 2021 - 6:06 PM EDT by Brandon Wink

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A stage with Whitney Houston visuals and dancers from a past concert.

Whitney Houston, known affectionately as "The Voice" by fans, will now be able to add "perennial" to that nickname, as a deepfake hologram of her will have an upcoming residency in Las Vegas, with plans to do a full tour in the works. This news was broken by Variety yesterday, with the announcement itself coming from the Whitney Houston estate.

Unsurprisingly, there were a lot of people not quite happy with the idea of a hologram of a dead celebrity being used to peddle new merchandise and sell tickets. Entertainment Weekly, while having to cover the story, broke ranks by conveying a very clear and simple message that this "isn't the right way to act."

A growing sentiment among fans was that you should still have some sort of personal autonomy even after you die, with Twitter user @IWriteAllDay summing up multiple different takes into one succinct reply.

While Houston's hologram is not the first to revive a dead celebrity, as we saw with Tupac's during Coachella in 2012, this could point toward a growing trend in the years to come.

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