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Fighting Prejudice Against Ugly Produce

July 18th, 2014 3:00 PM

In honoring the Year Against Food Waste as designated by the European Union, French supermarket chain Intermarché has launched a brilliant marketing campaign dubbed the "Inglorious Fruits & Vegetables" to promote the sale of the so-called "ugly" fruits and vegetables at a 30% markdown.

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Fighting Prejudice Against Ugly Produce

Fighting Prejudice Against Ugly Produce

July 18th, 2014 3:00 PM

In honoring the Year Against Food Waste as designated by the European Union, French supermarket chain Intermarché has launched a brilliant marketing campaign dubbed the "Inglorious Fruits & Vegetables" to promote the sale of the so-called "ugly" fruits and vegetables at a 30% markdown.

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