Unlike some unprincipled people, I hate any and all ironic VNs, from the lowly one-man troll project up to this "fellow kids" corporate effort.

Also I hate to bring in The Nib but you really brought this upon yourself with that last line:

Then buckle up for a wild ride, because this will be a looooong one once other fast food chains do the exact same in just a few months from here on.