2744 Views Created 12 years ago By PBSoffbook • Updated about a year ago

Created By PBSoffbook • Updated about a year ago

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The Worlds of Viral Video | Off Book | PBS


Description

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.


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