So, when you watched Microsoft's E3 Press Conference did you ever even notice the sound? I would say only a few have noticed it until the video was uploaded to youtube. When Microsoft was showing off the trailer and gameplay of the new Dead Rising 3, a sound plays quickly and slightly noticeable but blended in the background. According to the article below, Microsoft was running games on Windows 7 during E3 and it had a much powerful card than what the Xbox One has which is the Nividia GTX.

So, when you watched Microsoft's E3 Press Conference did you ever even notice the sound? I would say only a few have noticed it until the video was uploaded to youtube. When Microsoft was showing off the trailer and gameplay of the new Dead Rising 3, a sound plays quickly and slightly noticeable but blended in the background.