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Elon Musk's Message to Twitter's Advertisers on Why He Bought Twitter

I wanted to reach out personally to share my motivation in acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong. The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society. In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.
I wanted to reach out personally to share my motivation in acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong. The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society. In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.

Elon Musk's Twitter Acquisition
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Elon Musk Fires Gadde (Meme)

Benny Johnson @bennyjohnson ●●● BREAKING: Elon Musk has fired Vijaya Gadde, head of legal policy, trust & safety, who made the decision to permanently suspend Donald Trump. 8:51 PM . Oct 27, 2022 Twitter for iPhone 27.2K Retweets 3,788 Quote Tweets 187.5K Likes
Benny Johnson @bennyjohnson ●●● BREAKING: Elon Musk has fired Vijaya Gadde, head of legal policy, trust & safety, who made the decision to permanently suspend Donald Trump. 8:51 PM . Oct 27, 2022 Twitter for iPhone 27.2K Retweets 3,788 Quote Tweets 187.5K Likes

Elon Musk's Twitter Acquisition
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Elon Musk Fires Gadde (Meme)

Farrago Abdullah @abdullah_Omar Vijaya Gadde, the woman behind Trump's Twitter suspension, fired by Elon Musk. 11:48 PM Oct 27, 2022 Twitter Web App :
Farrago Abdullah @abdullah_Omar Vijaya Gadde, the woman behind Trump's Twitter suspension, fired by Elon Musk. 11:48 PM Oct 27, 2022 Twitter Web App :

Elon Musk's Twitter Acquisition
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this is for all you elon fanboys | /r/memes

I DONT F------ CARE ABOUT ELON BUYING TWITTER OO O HES LITERALLY JUST A A TRUST FUND BABY SO STOP RIDING HIS D---. HE DOESN'T KNOW YOU, DOESN'T WANT TO, AND DOESN'T CARE FOR YOU
I DONT F------ CARE ABOUT ELON BUYING TWITTER OO O HES LITERALLY JUST A A TRUST FUND BABY SO STOP RIDING HIS D---. HE DOESN'T KNOW YOU, DOESN'T WANT TO, AND DOESN'T CARE FOR YOU

Elon Musk's Twitter Acquisition
reddit /r/memes spongebob

The Twitter (TWTR) Economy Right Now | /r/MemeEconomy

Whats Happing @GRANDOLDMEMES
Whats Happing @GRANDOLDMEMES

Elon Musk's Twitter Acquisition
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The internet is full of entertainment. | /r/memes

Elon Musk Closes Twitter deal The entirety of Twitter
Elon Musk Closes Twitter deal The entirety of Twitter

Elon Musk's Twitter Acquisition
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The Meme is complete now

THEY SAID I COULDN'T BUY TWITTER THEN THEY WOULDN'T DISCLOSE BOT INFO NOW THEY WANT TO FORCE ME TO BUY TWITTER IN COURT NOW THEY HAVE TO DISCLOSE BOT INFO IN COURT THEN MY OWN ANALYSTS SAID MDAU WAS ACCURATE I WASTED TIME, WASTED MILLIONS, WRECKED TWITTER AND WILL PAY FULL PRICE ANYWAYS imgflip.com
THEY SAID I COULDN'T BUY TWITTER THEN THEY WOULDN'T DISCLOSE BOT INFO NOW THEY WANT TO FORCE ME TO BUY TWITTER IN COURT NOW THEY HAVE TO DISCLOSE BOT INFO IN COURT THEN MY OWN ANALYSTS SAID MDAU WAS ACCURATE I WASTED TIME, WASTED MILLIONS, WRECKED TWITTER AND WILL PAY FULL PRICE ANYWAYS imgflip.com

Elon Musk's Twitter Acquisition
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Extremely concerning

Liz Crokin @lizcrokin Th Elon Musk is finally drawing attention to Twitter's problem with child p---. Reuters @Reaters-1d Major advertisers including Dyson, Mazda and chemicals company Ecolab have suspended marketing campaigns or removed ads from parts of Twitter because their promotions are appearing alongside tweets soliciting child p----------, the companies told @Reuters reut.rs/3Rg66K9 122.332 12.7K 12 You Retweeted Elon Musk @elonmusk Replying to @Reuters Extremely concerning 2:49 PM-9/28/22 - Twitter for iPhone 1,862 Retweets 122 Quote Tweets 34.3K Likes
Liz Crokin @lizcrokin Th Elon Musk is finally drawing attention to Twitter's problem with child p---. Reuters @Reaters-1d Major advertisers including Dyson, Mazda and chemicals company Ecolab have suspended marketing campaigns or removed ads from parts of Twitter because their promotions are appearing alongside tweets soliciting child p----------, the companies told @Reuters reut.rs/3Rg66K9 122.332 12.7K 12 You Retweeted Elon Musk @elonmusk Replying to @Reuters Extremely concerning 2:49 PM-9/28/22 - Twitter for iPhone 1,862 Retweets 122 Quote Tweets 34.3K Likes

Elon Musk's Twitter Acquisition
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Joe Rogan

2022-04-23 18:09:50 (CDT) I REALLY hope you get Twitter. If you do, we should throw a hell of a party. 2022-04-23 18:11:56 (CDT) 100 Joe Rogan Self (
2022-04-23 18:09:50 (CDT) I REALLY hope you get Twitter. If you do, we should throw a hell of a party. 2022-04-23 18:11:56 (CDT) 100 Joe Rogan Self (

Elon Musk's Twitter Acquisition
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Thirsty Calacanis

2022-04-23 21:40:44 (CDT) Put me in the game coach! 2022-04-23 21:40:48 (CDT) 2022-04-23 21:41:29 (CDT) 2022-04-23 21:43:39 (CDT) 2022-04-23 21:43:39 (CDT) 7022-04-23 21-56-38 (CDT) Twitter CEO is my dream job https://apple.news/AIDqUaC24Sguyc959krWlig we should get Mr Beast to create for twitter... we need to win the next two generations (millennials and Z are "meh" on twitter) For sure Jason Calacanis ( Jason Calacanis Jason Calacanis Jason Calacanis ( Jason Calacanis Self (
2022-04-23 21:40:44 (CDT) Put me in the game coach! 2022-04-23 21:40:48 (CDT) 2022-04-23 21:41:29 (CDT) 2022-04-23 21:43:39 (CDT) 2022-04-23 21:43:39 (CDT) 7022-04-23 21-56-38 (CDT) Twitter CEO is my dream job https://apple.news/AIDqUaC24Sguyc959krWlig we should get Mr Beast to create for twitter... we need to win the next two generations (millennials and Z are "meh" on twitter) For sure Jason Calacanis ( Jason Calacanis Jason Calacanis Jason Calacanis ( Jason Calacanis Self (

Elon Musk's Twitter Acquisition
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Thirsty Calacanis

2022-04-23 21:40:44 (CDT) Put me in the game coach! 2022-04-23 21:40:48 (CDT) 2022-04-23 21:41:29 (CDT) 2022-04-23 21:43:39 (CDT) 2022-04-23 21:43:39 (CDT) 7022-04-23 21-56-38 (CDT) Twitter CEO is my dream job https://apple.news/AIDqUaC24Sguyc959krWlig we should get Mr Beast to create for twitter... we need to win the next two generations (millennials and Z are "meh" on twitter) For sure Jason Calacanis ( Jason Calacanis Jason Calacanis Jason Calacanis ( Jason Calacanis Self (
2022-04-23 21:40:44 (CDT) Put me in the game coach! 2022-04-23 21:40:48 (CDT) 2022-04-23 21:41:29 (CDT) 2022-04-23 21:43:39 (CDT) 2022-04-23 21:43:39 (CDT) 7022-04-23 21-56-38 (CDT) Twitter CEO is my dream job https://apple.news/AIDqUaC24Sguyc959krWlig we should get Mr Beast to create for twitter... we need to win the next two generations (millennials and Z are "meh" on twitter) For sure Jason Calacanis ( Jason Calacanis Jason Calacanis Jason Calacanis ( Jason Calacanis Self (

Elon Musk's Twitter Acquisition
elon musk twitter billionaire texts

Friends Dick Riding You

regynald @negroprogrammer say what you will about elon but having your friends d--- ride you that hard via text is inspirational 5:49 PM Sep 30, 2022 Twitter Web App 7 Retweets 175 Likes :
regynald @negroprogrammer say what you will about elon but having your friends d--- ride you that hard via text is inspirational 5:49 PM Sep 30, 2022 Twitter Web App 7 Retweets 175 Likes :

Elon Musk's Twitter Acquisition
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Correlation Of Intelligence And Being Rich

Elizabeth Sandifer @EISandifer : Reading these Elon Musk texts, I'm starting to think that intelligence and being rich are not in fact unrelated as I'd previously believed but inversely related. 4:39 PM Oct 1, 2022. Twitter for iPhone 1,077 Retweets 64 Quote Tweets 16.6K Likes
Elizabeth Sandifer @EISandifer : Reading these Elon Musk texts, I'm starting to think that intelligence and being rich are not in fact unrelated as I'd previously believed but inversely related. 4:39 PM Oct 1, 2022. Twitter for iPhone 1,077 Retweets 64 Quote Tweets 16.6K Likes

Elon Musk's Twitter Acquisition
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Parag Agrawal Texts

Parag Agrawal You are free to tweet "is Twitter dying?" or anything else about Twitter - but it's my responsibility to tell you that it's not helping me make Twitter better in the current context. Next time we speak, I'd like to you provide you perspective on the level of internal distraction right now and how it hurting our ability to do work. I hope the AMA will help people get to know you, to understand why you believe in Twitter, and to trust you - and I'd like the company to get to a place where we are more resilient and don't get distracted, but we aren't there right now. Elon Musk What did you get done this week? Elon Musk I'm not joining the board. This is a waste of time. Elon Musk Will make an offer to take Twitter private.
Parag Agrawal You are free to tweet "is Twitter dying?" or anything else about Twitter - but it's my responsibility to tell you that it's not helping me make Twitter better in the current context. Next time we speak, I'd like to you provide you perspective on the level of internal distraction right now and how it hurting our ability to do work. I hope the AMA will help people get to know you, to understand why you believe in Twitter, and to trust you - and I'd like the company to get to a place where we are more resilient and don't get distracted, but we aren't there right now. Elon Musk What did you get done this week? Elon Musk I'm not joining the board. This is a waste of time. Elon Musk Will make an offer to take Twitter private.

Elon Musk's Twitter Acquisition
elon musk twitter billionaire texts

Larry Ellison

2022-04-20 16:22:08 (CDT) Yes...of course 2022-04-20 16:22:57 (CDT) 2022-04-20 16:23:58 (CDT) 2022-04-20 16:25:14 (CDT) 2022-04-20 16:26:19 (CDT) 2022-04-20 16:28:23 (CDT) 2022-04-20 16:29:21 (CDT) 2022-04-20 17:42:16 (CDT) 2022-04-20 18:14:49 (CDT) Cool Larry Ellison Self Larry Ellison is interested in being part of the Twitter take-private Roughly what dollar size? Not holding you to anything, but the deal is oversubscribed, so I have to reduce or kick out some participants. A billion...or whatever you recommend Liked "Larry Ellison is interested in being part of the Twitter take-private" Whatever works for you. I'd recommend maybe $2B or more. This has very high potential and I'd rather have you than anyone else. Self I agree that it has huge potential... and it would be lots of fun Absolutely :) Self Self Larry Ellison Jared Birchal Larry Ellison Self
2022-04-20 16:22:08 (CDT) Yes...of course 2022-04-20 16:22:57 (CDT) 2022-04-20 16:23:58 (CDT) 2022-04-20 16:25:14 (CDT) 2022-04-20 16:26:19 (CDT) 2022-04-20 16:28:23 (CDT) 2022-04-20 16:29:21 (CDT) 2022-04-20 17:42:16 (CDT) 2022-04-20 18:14:49 (CDT) Cool Larry Ellison Self Larry Ellison is interested in being part of the Twitter take-private Roughly what dollar size? Not holding you to anything, but the deal is oversubscribed, so I have to reduce or kick out some participants. A billion...or whatever you recommend Liked "Larry Ellison is interested in being part of the Twitter take-private" Whatever works for you. I'd recommend maybe $2B or more. This has very high potential and I'd rather have you than anyone else. Self I agree that it has huge potential... and it would be lots of fun Absolutely :) Self Self Larry Ellison Jared Birchal Larry Ellison Self

Elon Musk's Twitter Acquisition
elon musk twitter billionaire texts

Dorsey Vision

Jack Dorsey Yes, a new platform is needed. It can't be a company. This is why I left. Jack Dorsey https://twitter.com/elonmusk/status/15077779130425712 67?s=20&t=8z3h0h0JG5ntB6Zuxd6lWg Elon Musk Ok Elon Musk What should it look like? Jack Dorsey I believe it must be an open source protocol, funded by a foundation of sorts that doesn't own the protocol, only advances it. A bit like what Signal has done. It can't have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn't complicated work, it just has to be done right so it's resilient to what has happened to twitter. Elon Musk Super interesting idea
Jack Dorsey Yes, a new platform is needed. It can't be a company. This is why I left. Jack Dorsey https://twitter.com/elonmusk/status/15077779130425712 67?s=20&t=8z3h0h0JG5ntB6Zuxd6lWg Elon Musk Ok Elon Musk What should it look like? Jack Dorsey I believe it must be an open source protocol, funded by a foundation of sorts that doesn't own the protocol, only advances it. A bit like what Signal has done. It can't have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn't complicated work, it just has to be done right so it's resilient to what has happened to twitter. Elon Musk Super interesting idea

Elon Musk's Twitter Acquisition
elon musk twitter billionaire texts