Elon Musk Buying Twitter depicting the billionaire next to the twitter logo.

Elon Musk's Twitter Acquisition

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Updated Nov 03, 2023 at 11:17AM EDT by Owen.

Added Apr 14, 2022 at 08:11AM EDT by Owen.

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Overview

Elon Musk's Twitter Acquisition refers to events in early 2022 that revolved around Tesla and SpaceX CEO Elon Musk acquiring Twitter which later came to fruition in October 2022. After hinting at buying the company and then being placed on its board of directors, Musk then made moves to buy the website's shares in April 2022 after not joining the board. Theories about him attempting a "hostile takeover" then appeared online. Musk then offered roughly 43 billion dollars to buy Twitter, leading to controversy and inspiring reactions and memes across social media. In late April 2022, Musk's offer was accepted by the Twitter board of executives. Overall, his acquisition of the website led to mass discourse and backlash. In mid-2023, Musk rebranded Twitter to X, inspiring more discourse and backlash.

History

During the 2010s, Elon Musk was a strong proponent of Twitter and a notable user on the platform. For instance, on October 26th, 2018, Musk tweeted,[1] "On Twitter, likes are rare & criticism is brutal. So hardcore. It’s great," earning roughly 145,300 likes in four years (shown below, left). On March 31st, 2019, Musk tweeted a reply[2] stating, "Some people use their hair to express themselves, I use Twitter," earning roughly 5,600 likes in three years (shown below, right).


Elon Musk @elonmusk On Twitter, likes are rare & criticism is brutal. So hardcore. It's great. 9:10 PM · Oct 26, 2018 · Twitter for iPhone 12.7K Retweets 979 Quote Tweets 145.3K Likes Elon Musk @elonmusk Replying to @Be2the9s Some people use their hair to express themselves, I use Twitter 9:41 PM · Mar 31, 2019 · Twitter for iPhone 331 Retweets 59 Quote Tweets 5,655 Likes

In 2020, Musk voiced his support for then Twitter CEO Jack Dorsey when he was under significant scrutiny. For instance, on March 2nd, 2020, he tweeted,[3] "Just want say that I support @Jack as Twitter CEO. He has a good ❤️," earning roughly 69,400 likes in two years (shown below).


Elon Musk @elonmusk Just want say that I support @Jack as Twitter CEO. He has a good 8:21 PM · Mar 2, 2020 · Twitter for iPhone 4,298 Retweets 987 Quote Tweets 69.4K Likes

Going into the rest of 2020, Musk appeared to become increasingly displeased with how Twitter was being operated. On July 24th, 2020, he tweeted[5], "🌹 Twitter sucks," earning roughly 573,000 likes in two years.

Free Speech Concerns

Going into 2021 and 2022, Musk started to challenge Twitter, mostly centering on what he thought was a lack of free speech on the platform. On March 25th, 2022, he tweeted[4] a poll in which he asked his followers, "Free speech is essential to a functioning democracy. Do you believe Twitter rigorously adheres to this principle?" The tweet earned roughly 189,000 likes and 2 million votes with 70.4 percent of them being "No" votes (shown below). Musk reiterated in a reply[5] to his poll that "The consequences of this poll will be important. Please vote carefully," leading many to assume that he might want to take over Twitter or start a competitor platform.


Elon Musk @elonmusk · Mar 25 ... Free speech is essential to a functioning democracy. Do you believe Twitter rigorously adheres to this principle? Yes 29.6% No 70.4% 2,035,924 votes · Final results 37.4K L7 54.9K 189K A Tip Elon Musk ... @elonmusk The consequences of this poll will be important. Please vote carefully. 4:26 AM · Mar 25, 2022 · Twitter for iPhone 10.7K Retweets 1,882 Quote Tweets 162.2K Likes

Developments

Elon Musk Buys 9.2 Percent of Twitter, Joins Board of Directors

On April 4th, 2022, it was reported that Musk had bought a 9.2 percent stake of Twitter, becoming the largest shareholder. It was tweeted[6] about by AP News on the 4th where over the course of 10 days, the tweet received roughly 3,400 likes.

Users reacted to the news in memes. For instance, on April 4th, Twitter[7] user ParikPatelCFA captioned an image of Big Bird sitting at a conference table with, "Elon Musk at Twitter’s next board meeting after buying 9.2% of the company," earning roughly 16,300 likes in ten days (shown below).


Dr. Parik Patel, BA, CFA, ACCA Esq. (drpatel.eth) ... @ParikPatelCFA Elon Musk at Twitter's next board meeting after buying 9.2% of the company 6:59 AM · Apr 4, 2022 · Twitter for iPhone

"Edit" Button Poll

As part of his first day on the board of directors, Elon tweeted[8] another poll for his followers, asking them, "Do you want an edit button?" The tweet earned roughly 344,700 likes and 4.4 million votes, with 73.6 percent of them being "Yes" votes (shown below).


Elon Musk O @elonmusk Do you want an edit button? yse 73.6% on 26.4% 4,406,764 votes · Final results 8:48 PM · Apr 4, 2022 · Twitter for iPhone 56K Retweets 27.5K Quote Tweets 344.7K Likes

Inspired by the poll, the "Edit" button was hinted at by the official Twitter account of the company the following day, earning roughly 36,800 likes in nine days (shown below).


Elon Musk Declines Joining Twitter Board of Directors

On April 10th, 2022, it was revealed by Twitter CEO Parag Agrawal in a tweet[9] that Musk was not joining Twitter's board of directors, stating, "Elon has decided not to join our board. I sent a brief note to the company, sharing with you all here" and sharing an attached image of a more extended note. The tweet earned roughly 102,600 likes in four days (shown below).


Parag Agrawal @paraga Elon has decided not to join our board. I sent a brief note to the company, sharing with you all here. Team, Elon Musk has decided not to join our board. Here's what I can share about what happened. The Board and I had many discussions about Elon joining the board, and with Elon directly. We were excited to collaborate and clear about the risks. We also believed that having Elon as a fiduciary of the company where he, like all board members, has to act in the best interests of the company and all our shareholders, was the best path forward. The board offered him a seat. We announced on Tuesday that Elon would be appointed to the Board contingent on a background check and formal acceptance. Elon's appointment to the board was to become officially effective 4/9, but Elon shared that same morning that he will no longer be joining the board. I believe this is for the best. We have and will always value input from our shareholders whether they are on our Board or not. Elon is our biggest shareholder and we will remain open to his input. There will be distractions ahead, but our goals and priorities remain unchanged. The decisions we make and how we execute is in our hands, no one else's. Let's tune out the noise, and stay focused on the work and what we're ALT ilding. 11:13 PM · Apr 10, 2022 · Twitter for iPhone Тeam, Elon Musk has decided not to join our board. Here's what I can share about what happened. The Board and I had many discussions about Elon joining the board, and with Elon directly. We were excited to collaborate and clear about the risks. We also believed that having Elon as a fiduciary of the company where he, like all board members, has to act in the best interests of the company and all our shareholders, was the best path forward. The board offered him a seat. We announced on Tuesday that Elon would be appointed to the Board contingent on a background check and formal acceptance. Elon's appointment to the board was to become officially effective 4/9, but Elon shared that same morning that he will no longer be joining the board. I believe this is for the best. We have and will always value input from our shareholders whether they are on our Board or not. Elon is our biggest shareholder and we will remain open to his input. There will be distractions ahead, but our goals and priorities remain unchanged. The decisions we make and how we execute is in our hands, no one else's. Let's tune out the noise, and stay focused on the work and what we're building.

Speculation ensued regarding Musk trying to do a "hostile takeover" of Twitter. For instance, on April 10th, Twitter[10] user Austen tweeted, "Hostile takeover inbound," earning roughly 1,800 likes in the same amount of time.

Elon Musk Offers $41.39 Billion to Buy Twitter

On April 14th, 2022, Musk tweeted,[17] "I made an offer," attaching a link[18] to a government statement detailing his offer to buy Twitter. The tweet earned roughly 485,300 likes in less than four hours (shown below). It was revealed in an article[11] from Reuters that Musk had offered a $43 billion cash takeover of Twitter, essentially offering $54.20 per share. The news outlet's tweet[12] regarding the development earned roughly 16,600 likes in less than four hours.


Elon Musk @elonmusk I made an offer sec.gov/Archives/edgar... 7:23 AM · Apr 14, 2022 · Twitter for iPhone 73.3K Retweets 22.4K Quote Tweets 485.3K Likes

"Leave Twitter"

Inspired by Musk's financial move to buy Twitter and perform a hostile takeover of the platform, opponents of Musk started tweeting, "Leave Twitter," in reference to them leaving the platform if Musk became its owner. For instance, Twitter[13] user TravisAllen02 asked his followers, "Will you leave Twitter if Elon Musk buys it?," earning roughly 6,000 likes in less than four hours (shown below).


Travis Allen @TravisAllenO2 Will you leave Twitter if Elon Musk buys it? 7:37 AM · Apr 14, 2022 · Twitter for iPhone 325 Retweets 362 Quote Tweets 5,990 Likes

Other users defended Musk's possible takeover and made fun of users who threatened to leave the platform. For instance, Twitter[14] user caroljsroth compared the reaction to the 2016 election reaction of liberal Americans threatening to leave the United States and move to Canada if former President Donald Trump was elected, earning roughly 82,400 likes in less than four hours (shown below).


Carol Roth @caroljsroth "I'm going to leave Twitter if Elon Musk takes over" is the new "I'm 99 going to move to Canada if Trump wins". 8:25 AM · Apr 14, 2022 · Twitter for iPhone 11K Retweets 1,054 Quote Tweets 83.2K Likes

Other Reactions

Overall, Twitter users had multiple, humorous reactions to the prospect of Elon Musk taking over as Twitter CEO. For example, on April 14th, 2022, Twitter[15] user IMAO_ joked, "Elon Musk has also offered to buy CNN+ for twenty-eight bucks," earning roughly 43,400 likes in less than three hours (shown below, left). Also on the 14th, Twitter[16] user mchooyah tweeted, "Show me on the little blue bird logo where @elonmusk hurt you. 😂," earning over 4,000 likes in less than four hours (shown below, right).


Frank J. Fleming @IMAO_ Elon Musk has also offered to buy CNN+ for twenty-eight bucks. 9:50 AM · Apr 14, 2022 · Twitter for iPad 4,323 Retweets 621 Quote Tweets 43.4K Likes Robert J. O'Neill @mchooyah Show me on the little blue bird logo where @elonmusk hurt you. 10:48 AM · Apr 14, 2022 · Twitter for iPhone 454 Retweets 34 Quote Tweets 4,134 Likes

Elon Musk Buys Twitter

On April 24th, 2022, Twitter's board of executives held a meeting to discuss Elon Musk's "best and final" offer of $43 billion in cash.[19] A week prior, they were purportedly skeptical, but over the course of the week, Musk lined up his $46.5 billion in financing and validated his claim. This made the board reconsider the offer, subsequently leading to the meeting. On the morning of April 25th, Bloomberg[20] reported that Twitter was in, "the final stretch of negotiations about a $43 billion sale to Elon Musk that could rank as one of the biggest-ever leveraged buyouts of a listed company." The deal had the possibility of going through the same day, April 25th, 2022.

The YouTube channel of Bloomberg Markets and Finance posted a clip from their television coverage about the development on April 25th, 2022. The video received over 800 views in less than an hour (shown below).



On April 25th, 2022, The Independent[21] reported that Twitter was going to accept Musk's offer. The only remaining factor would be the SEC finding an issue with Musk's financing. If the SEC did not find a reason to stop the sale, however, then Musk would succeed in his bid.

Later on in the day of April 25th, it was confirmed by The Independent[28] that Twitter accepted Musk's bid to buy the company.

Reactions

On April 25th, 2022, multiple Twitter accounts received mass engagement when reporting on the development. For instance, Twitter[22] user JackPosobiec received roughly 18,400 likes for a tweet posted on the 25th in less than two hours (shown below, left). Some on the platform were opposed to Musk buying the website, like Twitter[23] user mmpadellan, who tweeted on the 25th and earned roughly 3,000 likes in less than an hour (shown below, right).


Jack Posobiec @JackPosobiec BREAKING: Twitter board in final negotiations with Elon Musk. Could accept buyout deal as soon as TODAY 7:53 AM · Apr 25, 2022 · Twitter for iPhone 2,629 Retweets 204 Quote Tweets 18.4K Likes BrooklynDad_Defiant! @mmpadellan If (when) Elon Musk buys Twitter, l'm not going anywhere, staying right here. Someone's gotta hang around to say "f--- Elon Musk," right? 8:39 AM · Apr 25, 2022 · Twitter for Android 320 Retweets 41 Quote Tweets 3,092 Likes

Humorous reactions also surfaced on the April 25th. For instance, rapper Ice T tweeted,[24] "It would kinda dope if Musk bought Twitter and just shut it off…. Lol," earning roughly 4,400 likes in less than an hour (shown below, left). Also, Twitter[25] user bocxtop made a joke about Musk only buying Twitter to stop getting bullied, earning over 1,000 likes in less than an hour (shown below, right).


first-mate prance @bocxtop elon musk spending $43 billion to stop getting bullied on twitter when he could've simply been less annoying is insane 10:38 AM · Apr 25, 2022 · Twitter for iPhone 195 Retweets 7 Quote Tweets 1,341 Likes

RIP Twitter / Leaving Twitter

Similar to the weeks prior, when the news dropped on the April 25th, 2022, that Musk's offer was being accepted, multiple Twitter users threatened to leave the platform and declared "RIP Twitter." Despite "RIP Twitter" trending on April 25th, many tweets using the phrase were from users criticizing the idea. For instance, Twitter[26] user H3yImAlice posted a tweet and meme on April 25th that compared Elon Musk and President Joe Biden, earning over 1,000 likes in less than a day (shown below).


CLIODHNA @H3ylmAlice · 2h #RIPTwitter is really trending? RIP Twitter? You morons that are so concerned about @elonmusk acquiring Twitter really need to look outside at the bigger picture of what is happening around you with YOUR "elected officials." That! Should be your concern; not who owns Twitter. axel springer- ImMemeo akel springer, axel spring axel springe axel springer- owore a INSTEAD OF WORRYING HOW THIS GUY SPENDS HIS MONEY a: YOU SHOULD WORRY HOW THEY ARE SPENDING YOURS

Mastodon

On April, 25th, 2022, the social media platform Mastodon started trending as an alternative to Twitter proposed by those who were against Musk's acquisition. The platform was originally launched in October 2016. On April 25th, 2022, Twitter[27] user MalwareTechBlog posted a tweet about moving to Mastodon, earning over 820 likes in less than a day (shown below).


Marcus Hutchins O @MalwareTechBlog Where is everyone planning on going if Walmart Lex Luthor does actually manage to buy Twitter? Mastodon always felt kinda meh imo. 12:06 AM · Apr 25, 2022 · Twitter Web App 58 Retweets 23 Quote Tweets 829 Likes

Project Veritas Leaks Elon Musk’s All Hands Twitter Meeting

On June 16th, 2022, Elon Musk addressed thousands of Twitter employees for the first time since the news broke that he had plans to acquire the company. Within the call, Musk praised Twitter as being the best platform for “getting a message out” but also noted that he was concerned about bots, spam and censorship amid its functions. He also touched on the global expansion of its userbase, issues with free speech and the voices of the alt-right and alt-left on Twitter.

Awareness of the aforementioned information was provided to the online public via a leak of the full-length meeting to YouTube [29] by the channel Project Veritas, which is an American far-right activist group founded by James O'Keefe in 2010 that surfaces information "to investigate and expose corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions in order to achieve a more ethical and transparent society."[30] After being uploaded on June 16th, the video received roughly 128,100 views in less than a day (shown below).



Reactions

News outlets such as Breitbart [31] wrote articles about the leak in the days that followed.

Many reactions were not initially positive as it was reported that Musk showed up 10 minutes late and dialed in from his phone. On June 16th, 2022, Twitter[32] user alexeheath publicized this information in a tweet that received roughly 15,600 likes in one day (shown below, left). Also on June 16th, Twitter user alexeheath followed up with a reply[33] that stated, "When asked why he loves Twitter, Elon says: 'Some people use their hair to express themselves. I use Twitter,'" earning roughly 3,100 likes in one day (shown below, right).


Alex Heath @alexeheath Elon Musk showed up 10 minutes late to his first meeting addressing Twitter employees, which is still ongoing. He dialed in from his phone handheld like this Elon Musk 12:26 PM Jun 16, 2022. Twitter for Mac : .….. Alex Heath ✔ @alexeheath When asked why he loves Twitter, Elon says: "Some people use their hair to express themselves. I use Twitter" 12:29 PM Jun 16, 2022 Twitter for Mac 141 Retweets 71 Quote Tweets 3,175 Likes

Others imagined who it was that leaked the screen recording to Project Veritas. For instance, Twitter[34] user bennyjohnson speculated that it was Musk himself who leaked the meeting, earning over 860 likes in one day (shown below).


Move To Terminate Deal

On July 8th, 2022, Elon Musk formally moved to terminate the Twitter deal, citing Twitter's inability to disclose information regarding Twitter's "spam" and "false" accounts, aka "bots." Twitter execs signaled their intent to bring Elon to court in order to enforce the $44 billion purchase he agreed to.

Elon Musk's Countersuit

Elon Musk launched a countersuit against Twitter on July 29th, 2022, claiming that the company misled him and inflated its own value by lying about matters such as bots. Twitter, however, claims that it provided the most accurate information it could to Musk. A court date has been set in Delaware in mid-October. Musk has sought to delay the trial to gather more information about Twitter.[35]

Since Musk purportedly declined to go through due diligence, choosing to buy the company without thoroughly looking into its legal, technical or financial aspects (as is usually the practice when people buy companies, put in place to prevent situations like this one) many legal experts thought his case was weak.[36]

However, revelations from former Twitter security chief Peter Zatko about alleged security flaws at Twitter, bots and the likely presence of foreign spies within the company seemed to bolster Musk's case. Following Zatko's whistleblower report to Congress, Musk filed another letter to terminate the purchase of Twitter.[37]



Elon Musk Texts Leak / Billionaire Text Messages

During the course of Musk's countersuit, his text message records were entered into the court's record. They were leaked on September 29th, 2022, leading to much commentary about the glimpse they offered into the personal and professional lives of some of tech's most powerful people.[38] The texts were made available online at documentcloud.org.[39]

Texts between Musk and Jack Dorsey showed the Twitter co-founder and former CEO sketching out his vision of what a platform like Twitter should look like (namely, not organized as a company) and attempting to act as a go-between for Musk and Twitter CEO Parag Agrawal.[40]


Jack Dorsey Yes, a new platform is needed. It can't be a company. This is why I left. Jack Dorsey https://twitter.com/elonmusk/status/15077779130425712 67?s=20&t=8z3h0h0JG5ntB6Zuxd6lWg Elon Musk Ok Elon Musk What should it look like? Jack Dorsey I believe it must be an open source protocol, funded by a foundation of sorts that doesn't own the protocol, only advances it. A bit like what Signal has done. It can't have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn't complicated work, it just has to be done right so it's resilient to what has happened to twitter. Elon Musk Super interesting idea

Texts between Musk and Agrawal appeared to show the two originally seeming to get along, but later butting heads. After Agrawal texted Musk critiquing his destabilizing posting and public statements, Musk replied, "What did you get done this week?" in a highly memed and joked-about exchange.[41]


Parag Agrawal You are free to tweet "is Twitter dying?" or anything else about Twitter - but it's my responsibility to tell you that it's not helping me make Twitter better in the current context. Next time we speak, I'd like to you provide you perspective on the level of internal distraction right now and how it hurting our ability to do work. I hope the AMA will help people get to know you, to understand why you believe in Twitter, and to trust you - and I'd like the company to get to a place where we are more resilient and don't get distracted, but we aren't there right now. Elon Musk What did you get done this week? Elon Musk I'm not joining the board. This is a waste of time. Elon Musk Will make an offer to take Twitter private.

Texts between Musk and Larry Ellison showed Musk asking the libertarian mogul for a billion dollars to invest in Twitter in a remarkably casual manner, and Ellison then giving it with an equal amount of nonchalance.[42]


2022-04-20 16:22:08 (CDT) Yes...of course 2022-04-20 16:22:57 (CDT) 2022-04-20 16:23:58 (CDT) 2022-04-20 16:25:14 (CDT) 2022-04-20 16:26:19 (CDT) 2022-04-20 16:28:23 (CDT) 2022-04-20 16:29:21 (CDT) 2022-04-20 17:42:16 (CDT) 2022-04-20 18:14:49 (CDT) Cool Larry Ellison Self Larry Ellison is interested in being part of the Twitter take-private Roughly what dollar size? Not holding you to anything, but the deal is oversubscribed, so I have to reduce or kick out some participants. A billion...or whatever you recommend Liked "Larry Ellison is interested in being part of the Twitter take-private" Whatever works for you. I'd recommend maybe $2B or more. This has very high potential and I'd rather have you than anyone else. Self I agree that it has huge potential... and it would be lots of fun Absolutely :) Self Self Larry Ellison Jared Birchal Larry Ellison Self

Texts between Musk and Joe Rogan showed the podcaster and Musk seemingly planning a party if the purchase of Twitter went through.[43]


2022-04-23 18:09:50 (CDT) I REALLY hope you get Twitter. If you do, we should throw a hell of a party. 2022-04-23 18:11:56 (CDT) 100 Joe Rogan Self (

Reaction to the leaked texts varied, with some praising Musk for the way he carried himself and his communication style, such as @negroprogrammer who noticed the sycophancy of some of Musk's contacts in a September 30th tweet that received nearly 200 likes in two days (seen below, left).[44] Others, like Twitter user @ElSandifer (seen below, right) criticized the intelligence of Musk and the people he texts, seeing it as proof that the capitalist system does not select for intelligence.[45]


regynald @negroprogrammer say what you will about elon but having your friends d--- ride you that hard via text is inspirational 5:49 PM Sep 30, 2022 Twitter Web App 7 Retweets 175 Likes : Elizabeth Sandifer @EISandifer : Reading these Elon Musk texts, I'm starting to think that intelligence and being rich are not in fact unrelated as I'd previously believed but inversely related. 4:39 PM Oct 1, 2022. Twitter for iPhone 1,077 Retweets 64 Quote Tweets 16.6K Likes

Other texts showed Musk speculating about Blockchain with his brother Kimbal, talking with Republicans Ron DeSantis and Justin Amash indirectly about the future of the platform, and soliciting pitches from the CEO of Axel Springer, the company that owns Politico, for how to run Twitter.[39]

Elon Musk Made Twitter CEO in October 2022

Starting on October 7th, 2022, Reuters,[46] among other news outlets, reported that Elon Musk had to figure out how to finance the $44 billion takeover of Twitter by October 28th, 2022. At that time, Musk’s financing plan showed that the billionaire still needed to secure $22.4 billion to cover the equity financing portion of his deal. As October 28th approached, Musk was able to fully finance the deal, making up for a $2 billion to $3 billion gap in his financing plan. Experts are currently unsure how he was able to fill the gap.[47]

On October 19th, 2022, Musk tweeted,[48] "I will not let you down, no matter what it takes," in reference to the Twitter deal, gaining roughly 396,500 likes in nine days. On October 26th, 2022, Musk walked into the Twitter headquarters carrying a sink in reference to the "let that sink in" meme. On October 26th, he tweeted[49] a video of the moment with the phrase in tow, gaining roughly 39.7 million views and 1.2 million likes in two days (shown below).


On October 27th, 2022, Musk tweeted[54] two screenshots of a long-form answer as to why he bought Twitter (shown below). He captioned them "Dear Twitter Advertisers," in order to address their concerns regarding his motives. In one day, the tweet received roughly 670,200 likes.


I wanted to reach out personally to share my motivation in acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong. The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society. In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost. That is why I bought Twitter. I didn't do it because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility. That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.

Also on October 27th, 2022, Bloomberg[55] reported that Musk had brought in engineers from Tesla to review Twitter's code. They were brought in "so they could assess and explain to Musk what the company needs."

As stated, on October 28th, 2022, Elon Musk officially became the CEO of Twitter.com, reported on by multiple news outlets on the day of.[50] CEO Parag Agrawal and CFO Ned Segal officially left the company in tow. As stated in Bloomberg,[57] Musk was also taking steps towards reversing lifetime bans in his push for "free speech" on the website.

Elon Musk Fires Vijaya Gadde

On October 27th, 2022, Twitter[51] user bennyjohnson was one of many to report that Elon Musk had fired Vijaya Gadde (head of legal policy, trust and safety), gaining roughly 186,500 likes in one day (shown below, left). Musk's decision to fire Gadde was discussed in relation to Gadde being a main proponent of permanently suspending former U.S. President Donald Trump's account in January 2021. [52] On October 27th, 2022, Twitter[53] user abdullah_0mar tweeted photos of Musk addressing Twitter personnel with Gadde pictured in the background, gaining roughly 40,300 likes in one day (shown below, right).


Benny Johnson @bennyjohnson ●●● BREAKING: Elon Musk has fired Vijaya Gadde, head of legal policy, trust & safety, who made the decision to permanently suspend Donald Trump. 8:51 PM . Oct 27, 2022 Twitter for iPhone 27.2K Retweets 3,788 Quote Tweets 187.5K Likes Farrago Abdullah @abdullah_Omar Vijaya Gadde, the woman behind Trump's Twitter suspension, fired by Elon Musk. 11:48 PM Oct 27, 2022 Twitter Web App :

Memes and Reactions

Multiple memes and reactions surfaced on Twitter following Elon's acquisition of the company. A predominant amount of humorous notions centered on Musk's alleged reversal of lifetime Twitter bans, such as Donald Trump's, and his push for "free speech" on the platform, in that, any form of speech would be tolerated on the website.

For instance, on October 28th, 2022, Twitter[56] user JUNlPER tweeted, "i Really hope elon musk reinstates ISIS twitter. we need to hear both sides in the marketplace of ideas, no more censorship," gaining over 6,000 likes in less than a day (shown below, left). On October 27th, 2022, Twitter[58] user realBenLeBlanc joked about Musk's devotion to free speech, referencing an imagined passiveness regarding slurs. The tweet received over 4,100 likes in less than a day (shown below, right).


PRESE transgender marx @JUNIPER i Really hope elon musk reinstates ISIS twitter. we need to hear both sides in the marketplace of ideas, no more censorship 8:21 AM - Oct 28, 2022 Twitter for iPhone . 468 Retweets 19 Quote Tweets 6,121 Likes realBenLeBlanc @realBenLeBlanc Elon Musk takes full control of Twitter *Ten seconds later: Trending Nipper 158K Tweets 11:26 PM Oct 27, 2022 Twitter for iPhone :

Various Examples


John W. Rich (Fake Tech Exec) @Cokedupoptions Elon may have a plan for Twitter, but sorry I don't see how he'll possibly compete with this Mark Zuckerberg 1 d. ... 10:19 AM · Oct 28, 2022 · Twitter for Android : We're launching Horizon Worlds in France and Spain today! Looking forward to seeing people explore and build immersive worlds, and to bringing this to more countries soon. Santiago Mayer @santiagomayer_ Elon owns Twitter now so tweeting this while it's still allowed. 5:28 PM Oct 27, 2022 Twitter for iPhone www : The Onion @TheOnion Elon Musk To Cut Twitter Staff To Single Devoted Hunchback Who Laughs Hysterically At All Of Boss's Genius Tweets bit.ly/3sn7AZI Nasdaq ALT 2:30 PM Oct 24, 2022 Sprout Social IME


2022 Twitter Layoffs / #OneTeam

2022 Twitter Layoffs and #OneTeam refers to reports of layoffs at Twitter headquarters in November 2022 following Elon Musk's Twitter acquisition. As employees learned they were laid off, they used the hashtag "#OneTeam" to share the news and show support for one another. Some believed the layoffs could be illegal due to California's WARN law.


Well this isn't looking promising. Can't log into emails. Mac wont turn on. Chris Younie @ChrisYounie But so grateful this is happening at 3am. Really appreciate the thoughtfulness on the timing front guys. Meanwhile to everyone else at Twitter, you're the best #OneTeam To continue, first verify it's you Enter your password Your password was changed less than an hour ago Show password Forgot password? (United States) Google Hi Chris cyounie@twitter.com v ▾ Next Help Privacy € R 5 6 u O

Elon Musk Purportedly Stepping Down As Twitter CEO

Following multiple controversies and backlash over his first two months as Twitter CEO, Musk tweeted[59] a poll on December 18th, 2022, that asked, "Should I step down as head of Twitter? I will abide by the results of this poll." In 24 hours, the poll received over 17.5 million votes with 57.5% voting "Yes" and 42.5% voting "No." Also, over the course of three days, the tweet received roughly 598,300 likes (shown below).


Should I step down as head of Twitter? I will abide by the results of this poll. Yes Elon Musk @elonmusk No 17,502,391 votes Final results 6:20 PM Dec 18, 2022 262.4K Retweets 174.2K Quote Tweets 598.2K Likes : 57.5% 42.5%

On December 18th and 19th, multiple reactions surfaced about Musk's poll. For instance, on December 18th, Twitter[60] user dimeford tweeted a Simpsons meme that joked about Musk stepping down, gaining roughly 88,100 likes in three days (shown below, left). Also on December 18th, Twitter[61] user NotABigJerk tweeted a reply to Musk, writing, "Regardless of the outcome, this is the most insecure tweet any of us will ever live to see," gaining roughly 128,300 likes in three days (shown below, right).


Elon So, that's it after two months? "So long, good luck"? Twitter users I don't recall saying "good luck." Elon Musk @elonmusk · Dec 18 Should I step down as head of Twitter? I will abide by the results of this poll. Yes No 17,502,391 votes Final results 393.9K 1 436.6K lauren @NotABigJerk 598.4K ↑ 6:24 PM Dec 18, 2022 57.5% 42.5% Replying to @elonmusk Regardless of the outcome, this is the most insecure tweet any of us will ever live to see ●●●

On December 19th, notable tech figure Kim Dotcom tweeted,[65] "Hey @elonmusk, it’s unwise to run a poll like this when you are now deep state enemy #1. They have the biggest bot army on Twitter. They have 100k ‘analysts’ with 30-40 accounts all voting against you. Let’s clean up and then run this poll again. The majority has faith in you. 😘," and gained over 95,500 likes in two days. Kim Dotcom continued the thread until Musk ultimately replied, "Interesting," on December 19th.[66] Then, Twitter[67] user Unfilteredboss1 suggested in the thread, "Blue subscribers should be the only ones that can vote in policy related polls. We actually have skin in the game." This prompted Musk to tweet,[68] "Good point. Twitter will make that change," on December 19th, 2022, gaining roughly 25,600 likes in two days (thread shown below).


Kim Dotcom @KimDotcom · Dec 19 Hey @elonmusk, it's unwise to run a poll like this when you are now deep state enemy #1. They have the biggest bot army on Twitter. They have 100k 'analysts' with 30-40 accounts all voting against you. Let's clean up and then run this poll again. The majority has faith in you. Elon Musk @elonmusk Dec 18 Should I step down as head of Twitter? I will abide by the results of this poll. Show this poll 9,790 1,968 2,378 14.1K Kim Dotcom @Kim Dotcom · Dec 19 I'm hoping that Elon did this poll as a honeypot to catch all the deep state bots. The dataset for this poll will contain most of them. Some good data- mining and he could kill them all in one go 4,367 Elon Musk Replying to @Kim Dotcom Interesting Elon Musk @elonmusk @elonmusk Dec 19 6:41 PM Dec 19, 2022 95.9K 1 2,431 36.1K 29.4K ↑ 10.7K ↑ 1,958 Retweets 2,787 Quote Tweets 25.6K Likes ↑ Unfiltered Boss @Unfilteredboss1. Dec 19 Replying to @elonmusk and @Kim Dotcom Blue subscribers should be the only ones that can vote in policy related polls. We actually have skin in the game 1,711 11,307 Replying to @Unfiltered boss1 and @Kim Dotcom Good point. Twitter will make that change. A Tip ↑ Tip A Tip A Tip

After the poll's voting time was over and Elon had technically been asked to step down as Twitter's CEO, he replied to the poll with a separate tweet[62] on December 20th, 2022, writing, "I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams." The reply received roughly 258,900 likes in one day (shown below).


Elon Musk @elonmusk. Dec 18 Should I step down as head of Twitter? I will abide by the results of this poll. Yes No 17,502,391 votes Final results 394K 1 436.6K Elon Musk @elonmusk 598.5K ↑ 8:20 PM Dec 20, 2022 57.5% I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams. 25.1K Retweets 13.6K Quote Tweets 258.9K Likes 42.5%

Many Twitter users started to joke about who should take Musk's place as Twitter CEO. For instance, MySpace's Tom Anderson tweeted[63] a screenshot from his MySpace profile that humorously suggested that he should acquire the roll, receiving roughly 57,300 likes in one day (shown below, left). On December 21st, 2022, a Twitter[64] account pretending to be Satan tweeted, "heard you were looking for a new CEO.. @elonmusk," gaining over 7,800 likes in one hour (shown below, right).


Tom Anderson @myspacetom Replying to @elonmusk Tom 8:56 PM Dec 20, 2022 Male 30 Years Old CALIFORNIA United States 2000ish Online Now! Last Login: 3/11/2006 : Satan @s8n heard you were looking for a new CEO..@elonmusk 9:58 AM Dec 21, 2022 489 Retweets 40 Quote Tweets 7,664 Likes ●●●

Twitter Rebrand To X

Twitter Rebrand to X refers to Elon Musk's decision to change the name and logo of Twitter to the letter "X" in mid-2023. While Musk announced the decision in July 2023, his ambition to create an "everything app" named X has been previously documented. Various internet commentators debated the value of the company departing from Twitter's longtime branding and name, with some users pointing out the copyright and trademark issues surrounding Twitter's new rebranding to "X" about the website "Xvideos," the use of a Unicode "Mathematical Double-Struck Capital X" 𝕏 (U+1D54F) as a logo and the Japanese rock band "X." Shortly after the announcement and subsequent rebrand taking place on the platform, many online notably began making memes about X, often mocking or parodying it.



Elon Musk Discussing Twitter Purchase On Joe Rogan's Podcast

On October 31st, 2023, Elon Musk was a guest on Joe Rogan's podcast The Joe Rogan Experience. During one moment of the podcast, Rogan questioned Musk's rationale behind buying Twitter and then rebranding it to X. When the clip was posted to YouTube[69] on the same day, it received over 4.5 million views in two days (shown below).

Musk communicated that he acquired Twitter because it was having "a corrosive effect on society" due to the "mind virus" (as in, the Woke Mind Virus) which was being "pumped out" to "Earth." Musk also stated that Twitter was an "arm of the government" before his acquisition and was "fundamentally controlled by the far-left" due in part to the company's headquarters being located in San Fransisco, California.



Clips of the segment on The Joe Rogan Experience were then reposted to X[70][71] by users like @DC_Draino who highlighted and praised a moment when Musk and Rogan called Twitter's former leadership a "death cult." Overall, criticism levied against Musk's claims in the segment did not surface immediately after the episode's airing.

Search Interest

External References

[1] Twitter – @elonmusk

[2] Twitter – @elonmusk

[3] Twitter – @elonmusk

[4] Twitter – @elonmusk

[5] Twitter – @elonmusk

[6] Twitter – @AP

[7] Twitter – @ParikPatelCFA

[8] Twitter – @elonmusk

[9] Twitter – @paraga

[10] Twitter – @Austen

[11] Reuters – Elon Musk makes $43 billion cash takeover offer for Twitter

[12] Twitter – @Reuters

[13] Twitter – @TravisAllen02

[14] Twitter – @caroljsroth

[15] Twitter – @IMAO_

[16] Twitter – @mchooyah

[17] Twitter – @elonmusk

[18] SEC – statement

[19] NYT – Twitter Nears a Deal to Sell Itself to Elon Musk

[20] Bloomberg – Twitter Eyes Deal With Musk as Soon as Monday

[21] The Independent – Twitter expected to accept Elon Musk’s bid to buy company

[22] Twitter – @JackPosobiec

[23] Twitter – @mmpadellan

[24] Twitter – @FINALLEVEL

[25] Twitter – @bocxtop

[26] Twitter – @H3yImAlice

[27] Twitter – @MalwareTechBlog

[28] Twitter – Twitter expected to accept Elon Musk’s bid to buy company

[29] YouTube – Project Veritas

[30] YouTube – Project Veritas' 'About' Section

[31] Breitbart – Project Veritas Leaks Elon Musk’s All-Hands Meeting with Twitter

[32] Twitter – @alexeheath

[33] Twitter – @alexeheath

[34] Twitter – @bennyjohnson

[35] Reuters – Judge Orders Trial

[36] NPR – A former employee accuses Twitter of big security lapses in a whistleblower complaint

[37] NPR – Elon Musk wants to get out of buying Twitter. A whistleblower's claims might help him

[38] The Atlantic – Elon Musk’s Texts Shatter the Myth of the Tech Genius

[39] documentcloud.org – elon musk exhibits

[40] Twitter – @SebGorka

[41] Twitter – @TechEmails

[42] Twitter – @exec_sum

[43] Twitter – @scott_nover

[44] Twitter – @negroprogrammer

[45] Twitter – @ElSandifer

[46] Twitter – @Reuters

[47] Twitter – Explainer: How Elon Musk funded $44 billion Twitter deal?

[48] Twitter – @elonmusk

[49] Twitter – @elonmusk

[50] ABC News – Elon Musk closes deal to acquire Twitter, fires top execs: Source

[51] Twitter – @bennyjohnson

[52] The Week – Who is Vijaya Gadde, the Twitter legal chief who led Trump ban?

[53] Twitter – @abdullah_0mar

[54] Twitter – @elonmusk

[55] Bloomberg – Tesla Engineers Visit Twitter Office to Review Code for Musk

[56] Twitter – @JUNlPER

[57] Bloomberg – Musk Takes Twitter Helm, Enacts Sweeping Change as Deal Closes

[58] Twitter – @realBenLeBlanc

[59] Twitter – @elonmusk

[60] Twitter – @dimeford

[61] Twitter – @NotABigJerk

[62] Twitter – @elonmusk

[63] Twitter – @myspacetom

[64] Twitter – @s8n

[65] Twitter – @KimDotcom

[66] Twitter – @elonmusk

[67] Twitter – @Unfilteredboss1

[68] Twitter – @elonmusk

[69] YouTube – Elon Musk on Buying Twitter and Turning It Into X

[70] X – @DC_Draino

[71] X – @theblaze

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