#YouTubeIsOverParty / YouTube Advertiser-Friendly Controversy
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Overview
The YouTube Advertisement-Friendly Controversy and #YouTubeIsOverParty hashtag refer to an online backlash regarding YouTube's enforcement of advertising-friendly guidelines prohibiting the monetization of videos containing certain kinds of content. The guidelines were widely discussed online after several high-profile YouTubers complained about having their videos flagged in late August 2016.
Background
On August 31st, several YouTubers received notifications that some of their videos had been flagged as unfriendly to advertisers, which subsequently removed monetization for those videos. In the notifications, YouTube cited their "advertiser-friendly content guidelines,"[7] which contain a several controversial prohibitions (shown below).
That day, YouTuber Philip DeFranco tweeted the YouTube would be removing most of his monetization, adding that he was "not going to censor" himself (shown below).[8]
Developments
YouTuber Reactions
On August 31st, 2016, YouTuber Chris Ray Gun uploaded a video in which he breaks the new content restrictions while listing each one (shown below, left). Meanwhile, DeFranco uploaded a video announcing several of his videos had been flagged, including an episode discussing the Annaliese Nielsen Lyft rant (shown below, right).
Also on August 31st, YouTuber Cr1t1kal uploaded a satirical video about the new guidelines titled "YouTube Friendly Video" (shown below, left). The following day, September 1st, YouTuber exurb1a uploaded an open letter to YouTube, which sarcastically thanked the video sharing site for implementing the controversial new guidelines (shown below, right). Also on September 1st, the Chris Ryan Gun and Philip DeFranco videos reached the front page of the /r/videos subreddit.[1][2]
#YoutubeIsOverParty
On Septmber 1st the hashtag #YouTubeIsOverParty began trending on Twitter, and as of the time of this article has been tweeted over 424 thousand times.[10] The most popular Tweet coming from Paul Joseph Watson, which has recieved over 9,000 likes and 5,000 retweets.
This is the end game of allowing all your content to be swallowed up by social media ghettos. #YouTubeIsOverParty pic.twitter.com/ckSNa8YUmj
— Paul Joseph Watson (@PrisonPlanet) September 1, 2016
YouTube's Response
In a response to an inquiry from Kotaku,[3] a YouTube spokesperson claimed that the advertiser-friendly guidelines had not changed, but that the site had "recently improved the notification and appeal process to ensure better communication.
YouTube later made an official response in the Google Product Forums in which they clarified their recent changes(shown below)[11]
News Media Coverage
In the coming days, several news sites published articles about the YouTube controversy, including Kotaku,[3] Tube Filter,[4] Mashable[5] and We The Unicorns.[6]
Search Interest
External References
[1] Reddit – Breaking All of YouTubes New Guidelines
[2] Reddit – YouTube Is Shutting Down My Channel and I'm Not Sure What To Do
[3] Kotaku – YouTubers Are Freaking Out About Money and Censorship
[4] Tube Filter – YouTubes Big Change To Its Monetization Policy Isn’t A Change At All
[5] Mashable – YouTube Advertiser Friendly Guidelines
[6] We the Unicorns – Vulgar Sexual Controversial
[7] Google – Advertiser friendly content guidelines
[9] CNET – Pause the #YouTubeIsOverParty: YouTube isn't pulling more ads from stars' videos
[10] Twitter – #YouTubeIsOverParty
[11] Google Product Forums – A Clarification on Our Ads Monetization Policies
Top Comments
Basilius
Sep 01, 2016 at 01:44PM EDT
Mistress Fortune
Sep 01, 2016 at 05:04PM EDT in reply to