Notes:

Tumblr- castiean

there is literally no meme popularity rising time frame anymore.
it used to be you could go days without seeing a meme on your dash, and only learn about the meme from other users or see variation memes reblogged before seeing the original meme post.
there’s no wait time anymore, no meme priming.
a meme happens and the second tumblr figures outs it’s popular, they start churning out variations as fast as they can, filling up dashes not only with new variants, but with the half a dozen of the same post in a row, because everyone you know sees it at the same time and reblogs it immediately.
no wonder so many memes burn out in a matter of days, you’re working these poor memes into the ground.
you’re burning the meme at both ends.