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“Mass Text” is a 2013 pop song recorded and performed by aspiring American pop star Tay Allyn. Since its YouTube debut in July 2013, the song, which revolves around feeling left out of the loop in a group text message among friends, has been largely met by ridicule online for its sophomoric lyrics and heavy use of auto-tune, in a similar vein to Rebecca Black’s 2010 single “Friday”.
On July 16th, 2013, Tay Allyn published the music video for her song “Mass Text” on YouTube (shown below). Within the first two weeks, the video received over 770,000 views, 10,400 comments and 23,000 down votes.
That same day, Redditor AgentPhox submitted the video to the /r/cringe subreddit, where it received more than 2,400 up votes and 600 comments in the next nine days. On July 17th, YouTuber Onehundredjobs uploaded a response to the music video, which mocked the song’s lyrics and Allyn’s age (shown below).
On July 18th, the tech news blog Mashable published an article highlighting several animated GIFs from the music video. On July 19th, the International Business Times, The Guardian and The Huffington Post published articles about “Mass Text,” each of which compared it to the 2011 music video “Friday” by Rebecca Black. On July 20th, YouTuber IanH uploaded a video titled “The Day My Ears Died” (shown below, left), criticizing Allyn’s singing ability and her acting in the music video. On July 24th, YouTuber Ray Chase uploaded a parody of the video in which he cross dresses as Tay Allyn (shown below, right).
Other YouTubers have uploaded reactions, parodies and remixes mocking the “Mass Text” music video.