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Why Would You Do That? is a popular catchphrase used as a image macro, posted to show puzzlement and shock, questioning the reason of a poster for doing a particular action. The macro is usually posted following a shocking image or story which may also inspire feelings of pity towards the courage (or stupidity) of the poster.
The character which the catchphrase is usually associated is Manami Amamiya, protagonist of the series “Gakuen Utopia Manabi Straight!”, from which a TV anime was produced in 2007 .
The catchphrase itself is commonly used in other images (such as lolcats).
The “Y U NO” guy depicts a similar pose to the original image macro.