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"Pânico na TV", a famous humor show on Brazil, aired on October 18 2009 an interview segment recorded on the hometown of Cláudia Gadelha, a female MMA fighter who needs sponsorship to keep her carreer.

When Sabrina, one of the hostess, told with excitement to a local citizen about Cláudia's success, the woman just replied "Que Bom…" (translated as 'so good…'), in an apathetic manner, making Sabrina unconfortable about her excitement.

This meme has spread as a catchphrase IRL conversations when somebody tells you something they find very interested but you don't care at all, you just say "que bom…" (pronounced like 'kee bown" , rhyming with cron).

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Que Bom

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