Apple Event Debuts New MacBook Line At A Surprising Price Point

Apple had another product event ready to go earlier today, so soon after the launch of the iPhone 13, with the focus now being turned to refreshed AirPods and the MacBook.

The MacBooks slated to launch soon were revealed to have brand new chips that promised power and capabilities miles beyond models that had just come out late last year, as well as more than the one USB-C port on older models and new features, which the internet widely discussed throughout the day.

Here's an overview of the new MacBook Pro. #AppleEvent pic.twitter.com/bAohZx5Hh4

— CNET (@CNET) October 18, 2021

Apple cannot help itself.

It must put a notch in all its devices. pic.twitter.com/JdulGr267j

— Morning Brew ☕️ (@MorningBrew) October 18, 2021

RIP what shall not be named #AppleEvent #MacBookPro pic.twitter.com/iHKm4kDw5j

— Gizmodo (@Gizmodo) October 18, 2021

For the first time in five years, the MacBook Pro looks like it was designed by and for people who love computers.

— Marco Arment (@marcoarment) October 18, 2021

While there was plenty of praise to be heaped on the MacBook, it was eventually met with equal criticism when the fated moment came: the price reveal. With hundreds of thousands watching with anticipation, the price points were shown and updated in the Apple webstore, allowing people to truly understand how expensive the newest line can be depending on the model.

Apple's education store does still offer a discount. It knocks the price down to just… $5,539. pic.twitter.com/9ySrtibIPH

— Eli Blumenthal (@eliblumenthal) October 18, 2021

Hmmmm… no thanks. I’ll take the updated MacBook Air next year instead. pic.twitter.com/s9HZAaDNS1

— Nick Statt (@nickstatt) October 18, 2021

the only way to afford the new MacBook Pro #AppleEvent pic.twitter.com/Z0oaSdiCze

— Davan (@WoknRoll19) October 18, 2021

Me trying to convince my IT department to buy me a new MacBook Pro pic.twitter.com/oIIxBQzjaa

— Juan Guzman (@Juan2Threezy) October 18, 2021

Me after the MacBook launch #AppleEvent #MacBookPro pic.twitter.com/qYXHdFPS8U

— Faraaz Zuberi (@ZuberiFaraaz) October 18, 2021

Also of note is Apple once again being able to sell something for an astronomically high mark-up, with a cleaning cloth selling for $19 that reminded some of the infamous $999 Apple Pro Stand.

Apple innovators do it again with $19 'Polishing Cloth' #AppleEvent https://t.co/cHwa7dZXJK

— Mashable (@mashable) October 18, 2021