Last week, RadioShack’s verified Twitter account started to troll and pick fights with a variety of other users on the platform, including NFT investors, Stanford University and Machine Gun Kelly.
The account’s potty-mouthed attacks are purportedly all in service of a RadioShack-themed cryptocurrency swap, which the new owners of the well-known brand are trying to launch.
Hard to believe… but yes 👉 https://t.co/i52tleSd93 pic.twitter.com/EQoDG6AjwE
— RadioShack (@RadioShack) June 9, 2022
2 girls 1 cup https://t.co/c35fBbVfu7
— RadioShack (@RadioShack) June 22, 2022
RadioShack went bankrupt in 2015, closing almost all of its locations around the world, and then went bankrupt again in 2017. A website for the brand still sells some electronics online and through authorized dealers, but for the most part, the RadioShack that was known for decades around the world no longer exists.
The brand was purchased in 2020 by a venture capital firm run by investors Alex Mehr and Tai Lopez, who sought to capitalize on the name recognition to build a new business on top of RadioShack. Right now, that new business looks to be cryptocurrency.
" #RadioShack, started in 1921 in Boston by brothers Theodore and Milton Deutschmann, was a leader in the nascent tech world for nearly a century"
Today, we continue to lead the way in the #crypto industry! 🫡
Only onwards and upwards since 1921 🚀— RadioShack (@RadioShack) June 3, 2022
The crypto $RADIO began in January earlier this year, and the founders published a white paper explaining how they wanted to use RadioShack’s name recognition to cross cryptocurrency more rapidly into the mainstream and convince the older-skewing boards of corporations to use the technology. The social media strategy for the new cryptocurrency exchange felt more or less normal for the first few months.
Going to start the week with good vibes!
We are excited to be listing a genuinely helpful crypto animal charity token tomorrow on the #Radioshack swap.
The listing is called @pawthereum
Find their token tomorrow on https://t.co/455xQ58PnO on the Ethereum main net https://t.co/w4vKSVdIuo— RadioShack (@RadioShack) April 25, 2022
But then, RadioShack morphed into RatioShack. The account started attacking, trolling, memeing and replying anywhere it could. RatioShack made moves against NFT investors:
gn to everyone except all nft nyc attendees
— RadioShack (@RadioShack) June 22, 2022
Slung mud at rapper Machine Gun Kelly:
nobody is thanking @machinegunkelly for shit besides leaving rap music https://t.co/I4WStEWrej
— RadioShack (@RadioShack) June 22, 2022
And, after switching its username from “RatioShack” back to the “RadioShack” handle, the account, engaged in a war of words with the Stanford University Tree mascot:
stupid ass tree you wouldn’t be lit up without our AA batteries https://t.co/6Tb1VqCba3
— RadioShack (@RadioShack) June 22, 2022
As the day went on, one Twitter user seeking to expose the RadioShack crypto exchange as an alleged scam became the target of a clap back.
hi now that we finally got your attention, wanna dm us? we’ve got some double AA batteries for your vibrator you pussy 😭😭🤣🤣 https://t.co/VgmvRrJrGX
— RadioShack (@RadioShack) June 22, 2022
— MUGSY (@NftMugsy) June 15, 2022
The account quickly gained many fans who appreciated the blue-checkmarked mayhem that RadioShack spread across their timelines.
Truth is @RadioShack is the degenerate knight we didn’t know we needed.
— Eddie Gangland💀gangland.eth (@eddiegangland) June 15, 2022
@RadioShack is better than all 4 of my past marriages📻 pic.twitter.com/ac0Za13VXf
— JimmyTheHypnotist💎 (@HypnotistJimmy) June 17, 2022
At the time of writing this article, RadioShack continued its campaign of stochastic trolling.
hi @starbucks what the heck is this drink, this is not what i ordered pic.twitter.com/270qvly5EC
— RadioShack (@RadioShack) June 22, 2022
Many have speculated that Tai Lopez, who bought the ailing electronics company in 2020, is behind the account’s recent viral posting. The account has pushed back on these claims but has not outright denied them.
Tai your tongue around deez nuts gnomie https://t.co/4BuHlqvNuj
— RadioShack (@RadioShack) June 22, 2022
Lopez is most famous for producing the 2015 video ad Here In My Garage and then paying to plaster it around YouTube. The heavily memed ad features him showing off his new Lamborghini before panning over to his “seven new bookshelves,” which he values more because “you know what I like more than materialistic things? Knowledge.”
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