For over a year, this prankster has gotten into an odd habit of throwing eggs at his unsuspecting mom and filming her reaction on camera, but in a surprising turn of events, the mom's got 'em covered--every single time.

Eight years ago this week, an aspiring singer from the village of Zvezdelina in southern Bulgaria auditioned for the singing competition TV show Music Idol with her truly one-of-a-kind cover of Badfinger's classic soft rock hit "Without You," little knowing that she'd be remembered as one of the first viral video celebrities to be born on YouTube.

Nintendo's transmedia celebration of Pokémon's 20th anniversary continues with the latest unveiling of the "I Choose You!" event course for Super Mario Maker, which allows players to unlock the costumes of three original starter Pokémon.

In anticipation of today's premiere of the comedy film sequel Zoolander 2, we've rounded up some of the viral marketing stunts orchestrated to promote the movie.