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Experience the Power of IKEA's Bookbook

September 9th, 2014 2:15 PM

In promoting the 2015 edition of the IKEA catalogue (which comes pre-installed with thousands of home furnishing ideas at only 8mm thin and weighs in at less than 400g), the Swedish furniture-makers unveiled a tongue-in-cheek ad spoofing the futurist aesthetics of Apple's product demos.

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Experience the Power of IKEA's Bookbook

Experience the Power of IKEA's Bookbook

September 9th, 2014 2:15 PM

In promoting the 2015 edition of the IKEA catalogue (which comes pre-installed with thousands of home furnishing ideas at only 8mm thin and weighs in at less than 400g), the Swedish furniture-makers unveiled a tongue-in-cheek ad spoofing the futurist aesthetics of Apple's product demos.

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