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Part of a series on Social Media Influencer. [View Related Entries]


Related Explainer: What's With All The Memes About 'Influencer Smurf'? Here's Why People Are Joking About The 'Smurfs 2025' Character Being 'Cancelled' This Past Week


Featured Episode

About

Influencer Smurf refers to memes and jokes about a YouTube influencer Smurf introduced by Rihanna, who voices the character Smurfette, in a trailer for the 2025 film Smurfs. Following the reveal of the character in early February 2025, internet users made jokes about Influencer Smurf's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. Many jokes about Influencer Smurf being canceled revolved around him being a groomer, parodying the numerous YouTuber grooming controversies from over the years.

Origin

On February 6th, 2025, Paramount Pictures posted a trailer ahead of the release of the film Smurfs to YouTube,[1] which follows Smurfette (voiced by Rihanna) as she leads the Smurfs on a mission to save Papa Smurf from the wizards who kidnapped him. At roughly the 30-second timestamp, Rihanna introduced "Influencer Smurf," who said, "Smash that subscribe button," while dancing. The trailer gathered over five million plays in three days.

Initial reactions to "Influencer Smurf" on Twitter / X were overwhelmingly negative, with several internet users joking about how the character was canceled for various made-up controversies.

For instance, on February 6th, X[2] user @HubPointless tweeted, "didn't influencer smurf get exposed for having 50 smurfbytes of smurf p--- on his smurf drive? why does he still have a stable career?" gathering over 93,000 likes in a day.

In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Spread

Other internet users posted jokes about Influencer Smurf and his various imagined controversies in February 2025, with X[3] user @SouthpauzArt posting a parody of Colleen Ballinger's Ukulele Apology Video, gathering over 91,000 likes in two days.

In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. This post shows @SouthpauzArt parodying "Colleen Ballinger's Ukulele Apology Video":https://knowyourmeme.com/memes/colleen-ballinger-miranda-sings-ukulele-apology-video.

On February 7th, 2025, X[4] user @54Chezzy posted a MoistCr1TiKal redraw meme that read, "Influencer Smurf Situation is Crazy," gathering over 66,000 likes in two days.

In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. This post shows @SouthpauzArt parodying "Colleen Ballinger's Ukulele Apology Video":https://knowyourmeme.com/memes/colleen-ballinger-miranda-sings-ukulele-apology-video.

On February 8th, 2025 X[5] user @gunga01to posted a meme about Influencer Smurf grooming a 14-year-old, gathering over 9,000 likes in a day.

In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Also on February 8th, 2025, X[6] user @FatMajigga posted a parody of the Pewdiepie N-Word Incident, gathering over 10,000 likes in a day.

Various Examples

In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.
In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.
In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.
In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.
In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Search Interest

External References

[1] YouTube – Paramount Pictures

[2] Twitter / X – TeedgeeOfficial

[3] Twitter / X – SouthpauzArt

[4]  Twitter / X – 54Chezzy

[5] Twitter / X – gunga01to

[6] Twitter / X – FatMajigga



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Influencer Smurf

Part of a series on Social Media Influencer. [View Related Entries]

Updated Feb 10, 2025 at 12:21PM EST by Zach.

Added Feb 09, 2025 at 09:37AM EST by sakshi.

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Related Explainer: What's With All The Memes About 'Influencer Smurf'? Here's Why People Are Joking About The 'Smurfs 2025' Character Being 'Cancelled' This Past Week

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Featured Episode

About

Influencer Smurf refers to memes and jokes about a YouTube influencer Smurf introduced by Rihanna, who voices the character Smurfette, in a trailer for the 2025 film Smurfs. Following the reveal of the character in early February 2025, internet users made jokes about Influencer Smurf's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. Many jokes about Influencer Smurf being canceled revolved around him being a groomer, parodying the numerous YouTuber grooming controversies from over the years.

Origin

On February 6th, 2025, Paramount Pictures posted a trailer ahead of the release of the film Smurfs to YouTube,[1] which follows Smurfette (voiced by Rihanna) as she leads the Smurfs on a mission to save Papa Smurf from the wizards who kidnapped him. At roughly the 30-second timestamp, Rihanna introduced "Influencer Smurf," who said, "Smash that subscribe button," while dancing. The trailer gathered over five million plays in three days.



Initial reactions to "Influencer Smurf" on Twitter / X were overwhelmingly negative, with several internet users joking about how the character was canceled for various made-up controversies.

For instance, on February 6th, X[2] user @HubPointless tweeted, "didn't influencer smurf get exposed for having 50 smurfbytes of smurf p--- on his smurf drive? why does he still have a stable career?" gathering over 93,000 likes in a day.


In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Spread

Other internet users posted jokes about Influencer Smurf and his various imagined controversies in February 2025, with X[3] user @SouthpauzArt posting a parody of Colleen Ballinger's Ukulele Apology Video, gathering over 91,000 likes in two days.


In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. This post shows @SouthpauzArt parodying "Colleen Ballinger's Ukulele Apology Video":https://knowyourmeme.com/memes/colleen-ballinger-miranda-sings-ukulele-apology-video.

On February 7th, 2025, X[4] user @54Chezzy posted a MoistCr1TiKal redraw meme that read, "Influencer Smurf Situation is Crazy," gathering over 66,000 likes in two days.


In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. This post shows @SouthpauzArt parodying "Colleen Ballinger's Ukulele Apology Video":https://knowyourmeme.com/memes/colleen-ballinger-miranda-sings-ukulele-apology-video.

On February 8th, 2025 X[5] user @gunga01to posted a meme about Influencer Smurf grooming a 14-year-old, gathering over 9,000 likes in a day.


In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Also on February 8th, 2025, X[6] user @FatMajigga posted a parody of the Pewdiepie N-Word Incident, gathering over 10,000 likes in a day.


Various Examples


In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a trailer for the 2025 _Smurfs_ film. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience. In February 2025, internet users began sharing jokes about "Influencer Smurf," a character introduced in a 2025 _Smurfs_ film trailer. Internet users made jokes about the character's various imagined controversies and criticized the movie's attempts to relate to a younger, online audience.

Search Interest

External References

[1] YouTube – Paramount Pictures

[2] Twitter / X – TeedgeeOfficial

[3] Twitter / X – SouthpauzArt

[4]  Twitter / X – 54Chezzy

[5] Twitter / X – gunga01to

[6] Twitter / X – FatMajigga

Recent Videos 2 total

Recent Images 16 total


Top Comments

DavidM
DavidM

whoever holds the rights and creative control over the smurf franchise has learned NOTHING from the last decade.

anyway,do you think smurfs are like the fantastic 4 in that studios do a movie on the series once a decade to avoid anybody questioning why they even have the rights ? or do you think they are just throwing stuff at the walls, see if they got the new "viral hit" by luck ?

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