>reverse

I know 'reverse racism' is just racism, but the terms is at least descriptive. In porn there's a term for 'reverse rape' which is still rape by any reasonable definition but people searching for 'rape' and 'reverse-rape' are looking for different things. 'Reverse racism' is just the term for anti-white racism because the perception is that the general direction of racism is in favor of whites.
Here's the trick though. In both cases, 'regular' and 'reverse' are a lot closer to even than most people will believe.