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Ben Smith @BuzzFeedBen Follow .@iam486 & @emofly sent this to staff earlier today about why we changed a post: We are trying not to do hot takes H guys Just wanted to let you guys know that we ended up pulling the piece that Arabelle wrote about the most recent Dove ad campaign, which spawned from an interesting conversation we had in the Life Slack. When we approach charged topics like body image and femnism, we need to show not tell (That's a good rule in general, by the way.) We can and should report on conversations that are happening around something that we have apinions about, but using our own voices (and hence, BuzzFeed's voice) to advance a personal opinion often isn't in line with BuzzFeed Life's tone and editorial mission. This is not something we or Ben have made as clear as we need to. We've never had to pull a post before, and it's something that came with a lot of back-and-forth and debate. In other words, it wasn't an easy decision. But it is where we ended up at when thinking more about our editorial mission and how we can further chip away at what we do and what we don't do. The main takeaway is: When we write about news-related topics revolving around class, race, and feminism and other heated topics, it's important that we show the conversation that is happening, or find other people who can give smart and valid quotes to make the point, ar ideally, add to the conversation with something substantively new. BuzzFeed Life has had such a huge positive impact on people's lives by communicating our values in a fair and demonstrative way, rather than telling our audience how to think and feel We are more than open to discussing this and want to hear your questions, and are grateful to Arabelle for identifying a topic so emotionally charged for women and giving us a reason to have these important conversations -Peggy& Emily

Buzzfeed Ben Response


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Uploaded Jan 25, 2018 at 01:46PM EST

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Hot Take

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