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PRIMOS CULTURAL RELEVANCE In the kids media landscape overall, 6% of lead characters are Hispanic and 8% of total characters are Hispanic - Hispanics are the most underrepresented ethnicity group in kids media compared to census (Census: Hispanic kids <18 make up 25% of the population) CREATIVE BRIEF Disney Channel has 9 Hispanic characters/130 total characters within our current series main cast (primary or secondary characters). Only 1 of these characters comes from an animated program (The Owl House). Few series in the kids landscape highlight Hispanic culture as a part of the storytelling. Victor and Valentino and The Casagrandes are the only current animated series with a majority Hispanic cast. More than 1/3 of TV households with K6-11 are low-income. Similarly, for Disney Channel, around 1/3 of viewers live in low income housing. In the kids media landscape, urban and lower income living situations are underrepresented. Most series feature suburban, middle income living situations. Natasha and Her Real Life Primos 8.8 AYSO Natasha's neighborhood in Fontana

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primos disney cultural relevance demographics the owl house victor and valentino the casagrandes

Origin Entry: Disney's "Primos" Racism Controversy

Notes:

Basicallly Statistic to try to convince executives to greenlight the show.
Also Luz Noceda is an overrated character.

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THE SPANISH LANGUAGE ISN'T A LATIN AMERICAN LANGUAGE. IT'S A LANGUAGE THE SPANISH CONQUISTADORS FORCED UPON LATIN AMERICAN PEOPLE. THE ONLY REASON WE'RE LATIN PEOLPE AND.... June/22/2023 by Raul Martin AUCH!! Raul Martin NEITHER DOES ENGLISH IT'S AN AMERICAN LANGUAGE

THE VIRGIN "OYE PRIMOS" THE CHAD "OE CAUSAS" J Son Hagen

NASHO TACOU SHIMEE CHANGAW @Kuroblanche

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Primos Pitch Bible (2 of 5)

PRIMOS CREATIVE BRIEF WHY DISNEY * Comedy with Heart - With a wacky and boisterous extended family living together under one roof, chaos and comedy go hand-in-hand in Primos. Despite the challenges, Tater and her primos learn that the key to family is unconditional support and acceptance. * Authentic Points of View Through Inclusive Storytelling - Inspired by Natasha's childhood, Primos showcases a Latinx, multi-generational family in intimate ways unique to this show. Family dynamics are explored through both a personal and cultural lens that is inviting and enlightening for all. * Relatable and Surprising Characters and Worlds - Tater is a beautiful balance of being eccentric and deeply relatable. Some kids will see themselves in her home, whether it's her socio-economic status, her neighborhood, or having her abuela down the street. Other kids will see they share her journey to discovering what makes her special. And as they connect to this world and journey they will live vicariously through Tater during her wild, exhilarating, and empowering "summer of primos." * Fantastical Wish Fulfillment - Tater has big dreams and a larger-than-life imagination, as shown by entries in her super secret diary, which turns her private thoughts into grandiose animation sequences. Eventually, Tater will realize the support and company of her primos is all she really needs to have great adventures and be her best Tater. * Stories That Matter – Primos showcases an endearing and inspiring Latinx family. As a personal story, authenticity is baked into our main character, Tater, and the show leans into the relatable lessons Natasha learned firsthand: You don't need to transform in order to find what makes you unique and sometimes family are the only ones who can help you see it!

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Primos Pitch Bible (1 of 5)

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A more appropiate title

Disney PRIETOS

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Chavo's about to teach Tater "basic grammatics".

Yo te enseñaré gramática básica. V _*Clack* AK-47 @Cazahistorias 13 Оуе primos! I like tacos y terremotos! Vorl

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imagine calling your hometown after a national catastrophe.

210 WEST SCHOOL SHOOTING CITY

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¡Putos!

¡PUTOS!

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More 'Latinx Representation'

AR ev created by Natasha Kline OMG!! Latinx representation! 00 MARIACHI LEGEND Y poo S GAMING NOW IN DEVELOPMENT HALBERD Freedom Games OO CULTURAL APPROPRIATION!!! cancel this!!!!

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With this series of Disney "cousins", it only makes the hypocrisy of the gringos more noticeable

Noooo esto es apropiacion cultural y estereotipica es ofensivo Andale arriba yepa yepa Esto es para ustedes amigos latinoamericanos, una representacion digna para ustedes *piensa que latinoamerica es solo mexico Disney Primos jaja pinche speedy que bien me cae el cabron TE Que perra mmd: es eso?

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damn primos you live like this

Anna @pencilforge Damn, primos, you live like this? 1995 Phill bocom on 001

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This is what the people involved in Oye Primos actually think about LATAM. They only see our culture as a means to an end, something else to milk.

Redeye Rayan @OnlyRayan This is what the people involved in Oye Primos actually think about LATAM. They only see our culture as a means to an end, something else to milk. This is the kind of people Disney hire. myrnzilla ... □ 68 likes myrnzilla #gratitudechallenge Day 11: to come from them is my greatest talent. I've been fortunate enough to be working my dream jobs, but if they had stayed put in their sh*thole country I would not have been alive to have such marvelous dream jobs. #immigrantsmakeamericagreat 183 weeks ago 8:40 PM - Jun 15, 2023 - 51.2K Views

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OK gringos, in case you don't know whats wrong with Primos

Atheist Bunny @leeleenari - Jun 15 OK gringos, in case you don't know whats wrong: -"Oye primos" is phrased incorrectly -Cuquita is vulva in spanish -The music ain't mexican -Full houses don't exist anymore -The city name is like naming a USA town "9/11 Hills" -The names -Why does it look like Breaking Bad sa Disney Animation Promos @DisneyAPromos - Jun 14 Video repost: Show this thread 0:47 210 WEST TERREMOTO HEIGHTS

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Those who did that "Hey cousins" thing will know what this means??? or will they have added it because yes?💀

val ★5 @valxstark ... Those who did that "Hey cousins" thing will know what this means??? or will they have added it because yes? Translate Tweet 6:39 PM - Jun 15, 2023-54.5K Views

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Disney's "Primos" Racism Controversy - Primos Pitch Bible (3 of 5)

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PRIMOS CULTURAL RELEVANCE In the kids media landscape overall, 6% of lead characters are Hispanic and 8% of total characters are Hispanic - Hispanics are the most underrepresented ethnicity group in kids media compared to census (Census: Hispanic kids <18 make up 25% of the population) CREATIVE BRIEF Disney Channel has 9 Hispanic characters/130 total characters within our current series main cast (primary or secondary characters). Only 1 of these characters comes from an animated program (The Owl House). Few series in the kids landscape highlight Hispanic culture as a part of the storytelling. Victor and Valentino and The Casagrandes are the only current animated series with a majority Hispanic cast. More than 1/3 of TV households with K6-11 are low-income. Similarly, for Disney Channel, around 1/3 of viewers live in low income housing. In the kids media landscape, urban and lower income living situations are underrepresented. Most series feature suburban, middle income living situations. Natasha and Her Real Life Primos 8.8 AYSO Natasha's neighborhood in Fontana

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Origin Entry

Disney's "Primos" Racism Controversy

Notes

Basicallly Statistic to try to convince executives to greenlight the show.
Also Luz Noceda is an overrated character.

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