Its not ironic at all and its actually really stupid _

There's an obvious difference between video game characters and freakin cereal mascots. Mario is mustached plumber who fights turtles to save a princess. Samus is a space bounty hunter who fights alien space pirates to save the galaxy. Etc. Tony the Tiger is a cartoon invented to sell cereal. Captain Crunch is a cartoon invented to sell cereal. Just because Nintendo's characters represent their company doesn't mean doesn't mean their as soulless as a corporate mascot designed to sell a product

I don't know about you but I'd absolutely play a game with the Smash Bros engine that featured cereal mascots.