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Leisure Diving is a photo fad in which people are photographed jumping into a pool in a relaxed pose or partaking in a nonchalant activity such as reading or drinking.
In the summer of 2011, Harvard Business School grads Brian Thorne and Ed Foy uploaded photos of themselves creatively diving in to a pool to a private Facebook album. After realizing the images were a hit amongst their friends, on June 5th, they registered the domain name LeisureDive.com. Two weeks later, they created a Facebook group, launching both on June 29th, 2012 with a handful of their own photographs. As of June 2013, the Leisure Dive Facebook fan page has more than 16,000 likes.
LeisureDiving.com saw its first user submission on July 3rd, 2011. On June 19th, the photo fad caught the attention of a number of news sites and internet culture blogs including Buzzfeed The FW, International Business Times, the Daily Mail and Yahoo! News. Between July and September 2011, images of people Leisure Diving were featured on Cafe Mom, the Daily Beast, Smosh, the Washington Post, Neatorama, the Today Show (shown below), the Chive, Oddee and VentureBeat. Additional examples have also been posted to Tumblr with the tag Leisure Diving.
International Business Times – Leisure Diving Pictures Follow the Levitating Girl, Planking and Owling Craze (PHOTOS)
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