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In 2011, Kanye West and Jay-Z collaborated on the song “No Church In The Wild” for their album “Watch The Throne”. The song featured Frank Ocean and The-Dream
Shortly after the track was dropped, photosets taking images from the music video were posted on tumblr . The lyrics would then be taken and posted atop images from other media, including television, film, and literature.
An article on Buzzfeed compiled several of these parodies over the past two years 
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