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Ainsley Harriott is an English celebrity chef and television presenter. Starting in December 2010, he and number of his pictures became viral on 4chan’s video game board, /v/ and has since spread to other boards. It is unknown why he garnered so much popularity, but perhaps it is due to the faces he makes in most of his photos, often resembling a trollface. Users of /v/ began photoshopping him into pictures of various video games and proclaimed him to be “the king of /v/.”
In addition to the various photoshops and reaction images related to him, in January 2011, an exploitable template akin to the Eddy and Handsome Face exploitables emerged.