Prongles
Added 6 years ago by Adam • Updated about a year ago by Y F
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| About • Origin • Spread • Various Examples • Search Interest • External References • |
Type: Parody
Tags: cards against humanity pringles parody target chip
Additional References: Reddit Twitter Urban Dictionary Wikipedia
About
Prongles are a type of potato chip created by the people behind the popular card game Cards Against Humanity. The chips are made in parody of Pringles potato chips as well as cartoon mascots for food products marketed towards children in the 1990s. Initially, it was unclear who created the product until several Reddit users tracked down Cards Against Humanity by examining the product's packaging.
Origin
The product began appearing in Target stores around mid-November, 2017. One of the earliest Reddit posts to document Prongles was posted to /r/crappyoffbrands on November 14th, 2017,[1] where it gained over 250 points (shown below).
Spread
On November 16th, in a thread on /r/holidaybullshit,[2] Redditor DaveLambert uploaded several pictures to Imgur[3] in which he documented his process investigating the origin of Prongles. He recognized the chip can rang up as "CAH Card Game" and that the can beneath the label was of "The Good Crisp Company," suggesting the Prongles cans were repackaged. By searching a code, he was led to OriginalProngles.net,[8] and by searching that domain on gandi.net, he confirmed that that the site was registered to Cards Against Humanity LLC.
On November 21st, the product began going viral on Twitter following a tweet by @katangus[4] showcasing the chips, gaining over 26,000 retweets and 73,000 likes (shown below).
The viral tweet led to media attention. Grubstreet[5] covered the Reddit threads first, followed by Uproxx[6] and Mashable.[7] Within a few days many major media news sites wrote about it including, Today.com,[10] Adweek,[11] Foxnews,[12] Cheezburger,[15] Cosmopolitan,[13] and even Russian language sites were fascinated such as Lenta.[14] Media outlets in England and Ireland wrote up about Prongles but failed to grasp that it was a publicity stunt, such as The Sun[16] and The Irish Examiner.[17] Fans noticed the brand's parody of Pringles' slogan "Once you pop the fun don't stop," as the slogan for Prongles is "Once you pop… that's great!" On November 24th, the OriginalProngles site launched.[9] On the Original Prongles website, a song plays in the style of 90s hip-hop jingles for kids food products like Reese's Puffs (shown below).
Various Examples
Search Interest
External References
[1] Reddit – /r/crappyoffbrands
[2] Reddit – /r/holidaybullshit
[3] Imgur – Prongles Cans at Target boardgames section
[5] Grubstreet – Target Is Apparently Selling These ‘Prongles’ -- and Nobody Knows Why
[6] Uproxx – The Strange, Convoluted Mystery Of ‘Prongles,’ The Bizarre Pringles Rip Off
[7] Mashable – Viral image of 'Prongles' suspected to be publicity stunt
[9] Twitter – @PronglesChips
[10] Today.com – The maker of Pringles-style 'Prongles' chips is finally revealed
[11] Adweek – Cards Against Humanity Sold Trump-Hating Potato Chips at Target for Black Friday
[12] Foxnews – Cards Against Humanity's new 'Prongles' potato chips might be trolling President Trump
[13] Cosmopolitan – Twitter can't get enough of these 'Prongle' crisps
[14] Lenta.ru (requires translation from Russian) – В сети закатили истерику из-за поддельных Pringles с хряком на упаковке
[15] Cheezburger – Introducing Prongles, Cards Against Humanity's Hilarious Parody Potato Chips
[16] The Sun – These fake Pringles look almost better than the real thing…and people can’t get over the packaging
[17] The Irish Examiner – These fake Pringles are horrifying and fascinating at once
Entry Editors ( 2 )
Recent Images ( 10 )
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Salt and Potato
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Instagram Investigation
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CAH Statement
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Fill 'er Up!
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Nothin Wrongles With Prongles
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WHAT
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Prongles Tweet
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Prongles Info
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Target Receipt
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Once You Pop... Great!
Comments ( 34 )
pr0n-gles
This is what happens when the universe itself decides to play Cards Against Humanity.
"CAH's new release is a hilarious parody of (blank)."
"A popular brand of potato chips."
“CAH’s new black friday bonus pack is (blank) sent straight to your door.”
“actual bullshit”
“CAH’s new black friday bonus pack is (blank) sent straight to your door.”
“actual bullshit”
Are they good though?
If you like Pringles, maybe
If you like Pringles, maybe
This is so 90's it smarts.
All it needs now is a 2D platformer for the Super NES and/or SEGA Genesis.
And maybe a special edition for Windows and Macintosh.
wait, I am confused. Just to verify- this is a real thing?
And CAH released these things- into actual target stores…what? Secretly? They didn't tell people that they were doing a parody product (much in the vein of tentacle grape soda), as part of a marketing meme ploy? They just didn't tell anyone, and people had to actively hunt them down to figure this out?
Is this some kind of insane viral anti-marketing, where people actively have to look to determine the brand producer in order to get the joke? Where the hype for the product comes from human curiosity and shocked reddit threads?
The name sounds like it came out of the mouth of Vincesauce Joel
The problem I have with them is that they’re too unassuming, they look too much like the second rate stuff you’d find in a Dollar Tree. Needs to be more radical. If you’re gonna go crazy, why limit yourself?
>prongles
>2017
All I can think of is distinctly remembering playing Counter Strike 1.6 and Condition Zero mods at least 6 years ago where they would have knife-only servers with one of the knife skins being "prongles", aka a can of pringles except the Pringles guy had a gap tooth and the can said Prongles.
This is actually fucking hilarious, and also, how have they not been slapped with copyright infringement yet
I have to admire the CAH people's commitment to pointless shenanigans.
God, I should be laughing my ass off at chips from CAH's maker, but instead all I can see is purple and green. Thanks, doc.
Are they…..are they good?
Asking the real questions.
Asking the real questions.
I don't know why, but the mascot makes me think of Bebop from TMNT.
Still a better use of their time and money than trying to stop a wall that they themselves agree isn't gonna do anything.
so what's the deal with them? why are people going crazy over them?
A. The blatant rip off/parody. They are taunting you with copyright infringement with that catch phrase.
B. They heavily, HEAVILY exemplify the tropes found in 90's marketing (bizarre animal mascots; the mascots are all doing "extreme sports" that grew in popularity in that era).
Oh yes, I forgot another thing on the list- they fucking rap poorly, singing about how their product is "RADICAL!".
Oh yes, I forgot another thing on the list- they fucking rap poorly, singing about how their product is "RADICAL!".
A. The blatant rip off/parody. They are taunting you with copyright infringement with that catch phrase.
B. They heavily, HEAVILY exemplify the tropes found in 90's marketing (bizarre animal mascots; the mascots are all doing "extreme sports" that grew in popularity in that era).
Oh yes, I forgot another thing on the list- they fucking rap poorly, singing about how their product is "RADICAL!".
This is what happens when you give the best kind of internet trolls more money than they know what to do with.
This ad campaign was utter genius, hear me out.
CAH makes their own brand of chips and uses every marketing tool they can to make it sell:
Using 90's nostalgia was the first and most obvious step, since the people who grew up in that era have effectively inherited the internet (the parts that matter anyway), making it easier for your product to be distributed.
Secondly, they made it a clear ripoff/parody of a huge chip brand that this same demographic is familiar with. This is important for the next step.
By keeping the release of their product relatively quiet but still paying mainstream retailers like Target to stock it, they increased the odds that someone from that nostalgic demographic would find it, see the blatant ripoff, and post it online hoping to be noticed.
This was an exceptional guerrilla marketing campaign and I can't praise them enough for it. Congratulations, you played us like violins.
are we forgetting what happened recently? fuck cards against humanity, I hope someone takes products of this and burns them with molotovs. LLTR
what
I'm lost, what happened?
They trolled trump by parceling out a bunch of land on the mexican border to a bunch of people to impede the wall, apparently he's a bit butthurt
They trolled trump by parceling out a bunch of land on the mexican border to a bunch of people to impede the wall, apparently he's a bit butthurt
Joey calm down I get it you hate CAH's politics I'm not much of a fan of their virtue signaling ways either, but sometimes(like right now) you gotta sit back and laugh with them because they made a goddamn amazing shitpost.
Another childish whining I see.
what
Oh yes, I forgot another thing on the list- they fucking rap poorly, singing about how their product is "RADICAL!".
I'm lost, what happened?
They trolled trump by parceling out a bunch of land on the mexican border to a bunch of people to impede the wall, apparently he's a bit butthurt
At this point, I think the people behind "Cards Against Humanity" are the biggest IRL shitposters/trolls.
They trolled trump by parceling out a bunch of land on the mexican border to a bunch of people to impede the wall, apparently he's a bit butthurt
>pay Pringles millions of dollars to use their excess production capacity
>pay a marketing team to design and print the labels
>pay distributors hundreds of thousands of dollars to get it into major grocers nationwide
Seems like an awful lot of effort to go through to shitpost.
shitposting is an ART
GO BIG OR GO HOME
Except it’s not pringles
Joey calm down I get it you hate CAH's politics I'm not much of a fan of their virtue signaling ways either, but sometimes(like right now) you gotta sit back and laugh with them because they made a goddamn amazing shitpost.
Another childish whining I see.
shitposting is an ART
GO BIG OR GO HOME
Except it’s not pringles
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