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insights
Memescape: Enabler Formats
From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats - but they serve an important purpose in the meme meta.
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KYM Insights: How Real-world Events Affect Memes And How People Respond To Them
It's no secret that memes stem from a reaction to the world around us, but we take a deeper look into how these events impact the internet's perception of them in our latest study.
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KYM Insights: How TikTok Stacks Up Against Other Video Meme Platforms In 2020
TikTok has had quite a year in 2020, accumulating over 800 million users while being embroiled in legal battles. We polled users around the web to see how it compares to other sites in our latest KYM Insights study.
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Fandom in Context: 'The Nightmare Before Christmas' Fandom Spreads Cheer And Fear All Year Round
The Pumpkin King of Halloween and Christmas still has some life in it.
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KYM Insights: How People From Different Demographics View Video Game Memes, And How Their Reactions Differ Compared To Other Meme Topics
Hot off the launch of next-gen consoles, gaming memes are at an all-time high, so we take a look at how people react to them and what those opinions can show us about the similarities and differences they share.
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Fandom in Context: 'The Mandalorian' Shows 'Star Wars' Fans The Way
A bounty hunter and a baby are about all Star Wars fans can agree on these days. What is it about Disney's hit series that clicks with hardcore fans?
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Fandom In Context: Is The 'Release The Ayer Cut' Movement 'Suicide Squad' Goals?
Rumors of a new version of David Ayer's 2016 supervillain fiasco 'Suicide Squad' continue to float around the internet. But who actually wants this thing?
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Fandom In Context: To Millennials, 'Hocus Pocus' Is More Than, Well, Hocus Pocus
It's Halloween, and for fans of the 1993 cult classic Hocus Pocus, that means it's time to light the candle.
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Fandom In Context: LGTBQ+ 'It' Fans Keep The Film Series Afloat
With the book closed on the two _It_ movies, fans in the LGBTQ+ community are no longer clowning around with Pennywise. Now, it's the Losers Club.
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KYM Insights: How People From Different Political Affiliations And Demographics View Political Memes
The encroachment of politics into meme culture is hard to ignore online these days. But how are netizens responding to this influx, and what insight can we garner from their reactions? Let's find out.
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KYM Insights: Political Memes Continue To Rise In Prominence Online, But Does Anyone Actually Like Them?
Despite the meteoric rise in politics and memes converging, does anyone actually enjoy them, and how do most generally feel about them? We ask the internet to find out for ourselves.