Eon8.com was a fictitious website designed to appear as mysterious as possible. The site included random codes, a deployment map highlighting heavily populated areas , titles for non-existant operations and a mysterious timer counting down to July 1, 2006. According to Mike, the 23 year-old web designer behind the project, Eon8 project began as an experiment to study how internet users would react to a website of unknown nature and purpose, aside from the apparent fact that it was up to something.

Upon the discovery of Eon8.com, internet users began speculating the true nature and purpose of the site, thus further spreading the hype. On June 30th, 2006--the day before the timer's countdown was to expire, a plethora of Eon8-related YTMND pages were created and on the night the timer was to end, Eon8 crashed from all the traffic it received.