PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.
This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
YTMND (an abbreviation of “You’re the man now, dog!”) is a hubsite hosting a variety of user-generated webpages which typically juxtapose a still image or animated GIF with a looping audio track.
The line “you’re the man now, dog!” was quoted by the Academy Award winning actor Sean Connery in the 2000 drama film Finding Forrester (shown below), which is cited by YTMND founder Max Goldberg as the origin of the site’s name.
A year after seeing the trailer for Finding Forrester on July 6th, 2001, Goldberg created the site Yourethemannowdog.com, which was originally composed of white, 3-dimensional ASCII text on a black background reading “YOURE THE MAN NOW DOG DOT COM” (pictured below).
Conflict With eBaum’s World
Excerpt from the YTMND Wikipedia article:
In January 2006, eBaum’s World hosted and watermarked a Lindsay Lohan montage created by YTMND user “SpliceVW” without crediting either SpliceVW or YTMND. In response to their actions, users from YTMND joined users from other Internet communities and launched an attack on the forums on eBaum’s World, using spam posting and denial-of-service attacks to repeatedly crash them.
Goldberg denounced the ongoing attacks, stating that they had “really crossed the line” and were a “vulgar display of power.” He later stated that any YTMND member whose site promoted attacks would have his or her account deleted, and that the conflict had placed both himself and his hosting company in a negative light.
On January 10, eBaum’s World alleged the attacks were a form of cyberterrorism, and on January 11, Neil Bauman, the executive vice president of eBaum’s World, publicly stated that arrests were being made in relation to the attacks. Eventually, Goldberg and Bauman came to an agreement: Bauman removed the montage from his website, while Goldberg removed references to “eBaum” from his. Though the conflict was resolved, both sites experienced DoS attacks on the morning of January 12, 2006.
Church of Scientology
On June 10, 2006, a cease and desist form was sent to Goldberg by lawyers of the Church of Scientology, claiming that several YTMND pages with Scientology-related content had infringed on Scientology copyrights. In response, Goldberg replied to the lawyer that the cease and desist form was “completely groundless” and he would not be deleting any Scientology-related sites. Days later, a Scientology page section appeared on the front page along with a disclaimer on the bottom stating the following: “This website is in no way affiliated, sponsored or owned by the Church of Scientology, L. Ron Hubbard, SeaOrg, Dianetics, volcanoes or aliens of any sort. We are, however, sponsored by Citizens for the Release of Xenu, a not-for-sanity organization.” According to Goldberg, there have not been any recent updates regarding the potential lawsuit.
On January 11, 2007, Goldberg revealed that Sega Europe had sent a cease and desist letter concerning the Sonic Says… fad, which features a clip from the Sonic animated series. The letter alleged that consumers “may be confused into believing that the offending pages are in someway linked to or associated with” the company. In its letter, Sega stated that it would take legal action after seven days if ownership of all “that’s no good” web domains were not handed over. After almost two weeks of silence following the original 7-day limit, Goldberg declared the issue had “blown over.”
On July 17, 2007, Goldberg was sent a string of letters and phone calls from lawyers representing Scholastic threatening legal action if sites revealing spoilers for Harry Potter and the Deathly Hallows were not removed, in response to several YTMNDs with scanned pages that Goldberg posted on the front page. As more sites were created with spoilers, additional letters were sent. Goldberg responded to Scholastic by declining to take down Harry Potter-related sites.
In May of 2009, the Pez corporation sent a cease-and-desist letter regarding two YTMNDs depicting a fake Pez dispenser with Adolf Hitler’s head on the container, which they found insulting, and demanded that YTMND refrain from allowing any Pez-related items to be displayed on the site. Goldberg responded by starting a fad contest involving the candy company, with the prize being a possible lawsuit.
Search interest in “YTMND” peaked in mid-2006, and has been steadily decreasing since 2008.