Subaru Commercials

Subaru Commercials

Updated May 20, 2013 at 04:58PM EDT by mona_jpn.

Added May 11, 2012 at 11:56PM EDT by gi97ol.

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The Japanese comedian group Black Mayonnaise


Subaru Commercials refer to the MAD videos consisting of the series of TV commercial movies (TVCMs) by the Japanese automobile manufacturing company Subaru[1], which features the Japanese comedian group Black Mayonnaise[2] (Takashi Yoshida and Ryuichi Kosugi) and their signature gags “Heee-Haaah!” (Japanese: ヒーハー) and “That’ just wrong!” (Japanese: どうかしてるぜ, Douka shiteru ze).

This TVCMs have been one of the hundreds of visual resources for parody videos on the Japanese video sharing service Nico Nico Douga (NND) since after it was aired in early 2011.


This TVCMs for Subaru’s “100,000 Yen cash back” campaign was aired from February to March in 2011. And its plot is that a wife talks how her husband and her elder brother are suprised at the campaign to her friends.

Left: Kosugi’s “Heee-Haaah!” version / Right: Yoshida’s “That’s just wrong!” version

“Heee-Haaah!” and “That’s just wrong!” are not mere catch phrases only in these adverts, but their signature gags and are heard in many TV shows since before. In addition, it’s a famous episode among their fans that Kosugi’s “Heee-Haaah!” was born by getting inspiration from Michael Jackson’s 1983 song “Wanna Be Startin’ Somethin’”.


Parody videos which reuse their gags mainly in those TVCMs began to be posted to NND soon after it was aired. Then, many MAD videos in this series began to be uploaded and watched more serially and continually around the beginning of March, 2011, when spring break started in Japanese schools.

As of April 2012, the videos related to their group name (ブラックマヨネーズ, abbr. ブラマヨ) and gags on NND is more than 240. And around 60 videos in them are MADs in this series.[3]

Notable Examples

Left: Dangerous Series[4] / Right: Turkey in the Straw[5]

Left: (」・ω・)」Uhh!(/・ω・)/Nya![6] / Right: DRAGONLADY[7]

Left: Motteke! Sailor Fuku[8] / Right: Kirby’s Gourmet Race[9]

Search Interest

External References

Editor’s Note: Registration is needed to browse the original videos listed in this section.

[1]Wikipedia – Subaru

[2]Wikipedia – ブラックマヨネーズ (Japanese)

[3]Nico Nico Douga – Search results for ヒーハー! OR どうかしてるぜ! OR ブラックマヨネーズ OR ブラマヨ

[4]Nico Nico Douga – 【SUBARU】危険なヒーハー【ヒーハー!!】 / Posted on 03-10-2011

[5]Nico Nico Douga – 【10万円】オクラホマヒーハー!!!【返ってくる】 / Posted on 03-04-2011

[6]Nico Nico Douga – (」・ω・)」ヒー!(/・ω・)/ハー! / Posted on 04-14-2012

[7]Nico Nico Douga – 【10万円】DRAGON HEEHAAA!!! 【返ってくる】 / Posted on 03-05-2011

[8]Nico Nico Douga – 【ぶら☆まよ】もってけ!ヒーハーふく / Posted on 03-22-2011

[9]Nico Nico Douga – ヒーハーのどうかしてるレース【グルメレース】 / Posted on 03-21-2011

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