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“What is that a coffee machine?” is a (purposely grammatically incorrect) question raised to show distraction from yourself while talki… what is that a coffee machine?
On August 27th, 2013, the SourceFedNERD YouTube channel released one of their regular “TableTalk” shows where they discuss topics submitted by their fans. They had recently moved to a new set for this show, and Steve Zaragoza, said “When I was a kid, I wanted nothing more than to be an entertainer.. what have we got over there, a coffee machine’s goin’?” Elliott Morgan instantly picked him up on this, mimicking him by saying “What is THAT? Is that, like, a coffee machine?!” Steve then used it in context as a meme by imitating a dean, saying “When you come to this school… what is that a coffee machine?” and they continued to use examples throughout the remainder of the show, finishing the show by panning the camera around to show the coffee machine is actually whirring on the set:
It didn’t take long for the comments of the video to be completely filled with references to the coffee machine. Although the reference originated on SourceFedNERD, Elliott Morgan made sure to include it in an official SourceFed news story, and they continued to reference it on SourceFedNERD for about a week. People started using it in the comments of other YouTube videos, and there are a few images popping up around the web:
Naturally, after seeing its rising popularity, it didn’t take long for DeFranco Inc. (the company behind SourceFed) to release a T-shirt on ForHumanPeoples with the tagline “Keep Calm and… What is that a coffee machine?”:
It’s expected there will be more videos on YouTube coming soon with references to the statement, especially as Google searches for the phrase rapidly increased in September: